11 November 2026 Weibo

Marketing : JD.com Platform launched multiple digital human-related marketing activities around “Double 11.” According to content reposted by Weibo account Xiao Shiriji (小狮日记) and others, JD.com “I AI My Home·Star Streamer” competition award-winning lineup was unveiled. Jingdong Jiadian Jiaju (京东家电家居) official account announced a partnership with Haier Zhijia (海尔智家), Xiaomi Guanfang Qijiandian (小米官方旗舰店), Hengjie HEGII (恒洁HEGII), Quanxinquanyi Xiaotiane (全心全意小天鹅), Shitou Keji (石头科技) and other brands to launch newly appointed digital human streamers for AI livestreaming in the procurement and sales livestream room on the evening of November 11. Netizens Ke Yuhaoyou (可与好友) and “Jiaru Lynn” reposted that JD.com Double 11 data showed a significant increase in the number of merchants using digital human livestreaming, with goods conversion rates surpassing most human streamers. JD.com has announced full opening of relevant public domain traffic. Meanwhile, netizen “Nananana Ya 2” introduced that among the top 30 works in JD.com Aidol Chuangzao Ying (Aidol创造营)’s second season, Wozhi (窝知) cat nest products translated cat weight data through digital avatar “Xiaomi” into companionship and health observation content understandable to owners. Larxu (larxu) released product information stating that when home retailers select digital reception solutions, large and mid-sized full-house customization stores and brand flagship stores are suitable for deploying 3D holographic pods for automated explanations and brand image display, while model rooms or small stores are better suited for wall-mounted digital human screens to complete basic explanations, and community small shops or low-price wholesale stores do not need to invest in such equipment.

Fraud and Regulation : Multiple courts and procuratorates accounts (including Changde Zhongyuan (常德中院), Bengbu Jiancha (蚌埠检察), Baiyinshi Jianchayuan (白银市检察院), Yueyangshi Zhongji Renminfayuan (岳阳市中级人民法院), Fazhi Ribao (法治日报), Hunan Gaoyuan (湖南高院), Yaozhouqu Fayuan (耀州区法院), Nansha Fayuan (南沙法院), Haerbin Zhengfa (哈尔滨政法), Fazhi Jinniu (法治金牛), Bengbu Zhongyuan (蚌埠中院), Shandongsheng Renminjianchayuan (山东省人民检察院) and others) issued concentrated consumer alerts during the “Double 11” e-commerce promotional period, warning that “commercial promotion without advertising labels may face fines of no more than 100,000 yuan” and “using AI virtual personas to bring goods may constitute false advertising,” reminding consumers to be vigilant against new types of consumer pitfalls such as livestream commerce and AI marketing. Panzhihua Yanbian Gongan (攀枝花盐边公安), Heze Zhongyuan (菏泽中院), Dingtao Jiancha (定陶检察) and other accounts published fraud prevention educational content, stating that prosecutors unpacked schemes online including fake customer service and sham rebate systems, and focused on exposing new types of fraud methods such as “AI face-swapping to impersonate celebrities bringing goods,” “AI looping fake livestreams,” “AI digital humans selling misery through commerce,” and “AI voice impersonation of relatives for money transfers.” Southern Metropolis Daily, N Shipin (N视频) reported that according to Kuaishou Security Center information, during the “Double 11” period, illegal elements set traps under the guise of “AI opening online stores” and “AI bringing goods” to defraud consumers of property and information, and mentioned the previously exposed virtual artist “Fang Taozi” endorsement of contact lens controversy, releasing follow-up reports on “Virtual Artist Gray Industry Chain.” Guangdongsheng Faxuehui (广东省法学会) pointed out that “the shop exploration track is crowded with AI digital humans,” with numerous short video platforms featuring AI-generated digital human hosts praising AI-generated food and restaurant scenes, with industry insiders revealing that small and medium-sized dining merchants tend to use AI shop exploration videos to replace real on-site filming. Wuhan Jiaotongguangbo (武汉交通广播), China Media Group (reposted by Gui Ge Hunter VIP777, AHTV _ Diyi Shijian (AHTV_第一时间), jimsimons, Song Ge Shijiazhuang Short Video Production Team and others) reported that certain MCN institutions use AI digital humans to batch clone mouth shapes and voices, fabricating news-broadcast-style videos to generate “health experts” that lure elderly people into private domain livestream rooms to purchase health products, with related accounts able to change domain names and rebuild livestream rooms at any time to evade regulation, with journalist investigations showing the entire industry chain involves multiple service segments including traffic generation, group pulling, AI digital human courses, and non-prescription drug health product packages.

Public Sector : According to Zui IN Tianshui (最IN天水), Gansu Province Lintanxian (临潭县) launched a test version of the AI digital human “Tan Xiaotao” and held a livestream shopping promotion event combined with the “Double Eleven” cloud exhibition and sales activity from November 11 to 13 at Lintanxian (临潭县) e-commerce public service center, aiming to promote local green ecological agricultural products. Renminfayuan Bao (人民法院报) official account introduced that the newspaper launched the short video column “Reading the News” starting in September 2024, presenting daily key legal and judicial reports through a virtual anchor in short video format, with a QR code of that day’s newspaper page attached at the end of the video for readers to scan and read. Jinri Minxing (今日闵行) account reported that at the Ninth China International Import Expo, Fortune 500 company ABB Jituan (ABB集团) showcased the digital human intelligent agent “Va Xiaote” and multiple China-first innovative technology achievements.

Entertainment : A netizen Luo Yushengxiao (洛语笙箫) shared content of virtual streamer “Jiang Tian” performing “Blue Duoduo Is Here” and the original song “Milk Tea Song” in a livestream, noting that the performance was full of vitality and liveliness, energizing the livestream atmosphere. A netizen “Xian Xian Dong Xin Xian” shared updates about virtual digital human “Xinlin Sensing” traveling to Hengdian for filming.

Commentary and Industry Analysis : Brand marketing bloggers “Ze’s Sugarcane Forest” and “ChenJing Chen Jing” jointly released the 62nd edition of viewpoints from “Ze’s Brand Talk,” pointing out that “digital spokespersons are not equivalent to IP,” arguing that digital spokespersons excel at short-term momentum and traffic generation, while brand IP focuses on sustained output of persona and emotional value, emphasizing that without persona and storytelling, even the most refined digital humans are merely replaceable material tools. Columnist Zhang Shule (张书乐) published a headline article titled “In Movie Theaters, Are There Really More ‘Fake People’ Than Real People?” commenting that AI films are an industry trend, but arguing that after the first AI film’s release, the number of actual viewers in certain theaters was actually fewer than the quantity of digital humans presented on screen, and mentioning related AI films and box office topics. Multiple entertainment accounts (such as “Fu Guileyu (富贵乐娱)”) reposted reports stating that actor Ni Ni (倪妮) clearly refused when asked whether he wanted to own an AI digital avatar, saying he would not allow a digital avatar to appear, believing one should do one’s best during one’s lifetime and need not pursue a virtual form of “eternity.” Netizen “April First Fifth Day” commented on the internet-circulated message about “AI virtual persons obtaining Beijing identity certificates,” jokingly suggesting this phenomenon reflects society moving toward the absurd, and questioned whether virtual persons also need to pay taxes or social insurance contributions.

Ethical Contexts : An account Ai Shuzi Ren Yunying Zhongxin (Ai数字人运营中心) posted a video claiming that a groom, unable to have his deceased parents attend his wedding in person, used AI technology to project images of his deceased parents into the wedding venue, moving relatives and friends present to tears.

Technology : Blogger “Late Maple Programmer” demonstrated a digital human video created by AI cloning, introducing that he used his own cloned voice and image reference materials, claiming that with the help of digital human skill functions related to “WorkBuddy” and “MiniMax”, a complete digital human broadcast content can be generated from script to final video in just a few minutes, eliminating the need for actual camera shooting.