10 November 2026 Weibo

Marketing and Commerce : Multiple companies are densely deploying digital human technology in marketing and e-commerce scenarios. Shenzhen Zego Technology Co., Ltd. announced the launch of its digital human live-streaming capabilities, supporting real-time broadcasting, transparent backgrounds, and one-click re-streaming to mainstream domestic and international live platforms, claiming compatibility with e-commerce sales, social live-streaming, and online classroom scenarios. Taobao and multiple netizens reported that Ning Zetao (宁泽涛) featured its AI digital counterpart interacting with the real person in real-time and flexing muscles in an embrace during Tmall’s Double Eleven “AI-dol Creation Camp” live-streaming opening ceremony, with netizens noting this as the first time a sports star authorized their image to a digital human. JD.com’s digital human JoyAvatar reportedly serves over 100,000 merchants, while Tmall invited multiple celebrities for AI relay live-streaming. Beike Caijing Shipin (贝壳财经视频) reported that at the ninth China International Import Expo Beijing Pavilion, the time-honored brand Caibai Gufen (菜百股份) combined AI digital humans with real-world sales scenarios to showcase new craft products. Larxu stated that investment centers can select 3D holographic cabins or digital human screens according to scenarios for self-guided policy explanations and reception traffic distribution in industrial parks. Multiple procuratorates, court accounts, and CCTV News shared reports stating that large numbers of AI-generated digital human anchors conducting “AI shop explorations” have appeared on short-video platforms, praising AI-generated food and restaurant settings. Industry insiders say the cost can be reduced by two-thirds, while experts remind that “exploring shops without visiting shops” may constitute false advertising.

Enterprise and Digital Employees : The enterprise “digital employee” concept continues to expand, IT Zhijia (IT之家), CNMO Keji (CNMO科技) and Zhaimi (宅秘) reported that Alibaba Qianwen Bangong (千问办公) released version 2.0, upgraded to Team Agent for cross-team collaboration, adding new features such as “digital employee Xiaoq” that can be added to work groups for collaborative tasks; Qianlongwang Zhongguo Shoudu Wang (千龙网中国首都网) reported that media claimed JD.com and other major technology companies have piloted incorporating AI digital employees into professional rank sequences with dedicated headcount allocations; Xiaofei Zhineng Ju (消费智能局) reported that JD.com’s “Aidol Creative Camp” DemoShow livestream showcased over 50 AI hardware products covering office and emotional companionship scenarios and positioning them as “digital employees”; Tangsong Zhineng AI Shiji Hui (唐宋智能AI市集汇) introduced that three digital employees under Aquilair’s intelligent platform can take over procurement and sales forecasting operational chains in the consumer sector; Suozi crab dipping soy sauce mentioned that 360 Zhijian (360智见) GEO tool version 3.0 added Agent digital employee functionality; Wanxiang AI Shiyanshi (万象AI实验室) stated that at “AI Landing Conferences” held in Shanghai, Hangzhou and Xiamen, participants on-site used Qianwen Bangong (千问办公) to build digital employees; Lu Pingkezhan (陆萍课栈) introduced its digital human micro-course competition training conducted at Jilin Youtian (吉林油田), refining AI digital human courses usable for Zhong Shiyou Jituan (中石油集团) micro-course competitions within two months; Beijing Fuxi Wenhua (北京伏羲文化) released a video stating that Zheng Kuifei (郑奎飞) Ph.D. operates “Fuxi Nine Hexagrams,” constructing a digital human intelligent deduction system driven by hexagram logic to power algorithm models.

Entertainment and Virtual Idols : Multiple netizens and media outlets have reported on the application of AI clones and virtual personas in variety entertainment and content creation fields. Juzi Xinwen (橘子新闻), Keji Dianwan (科技电玩) and other accounts reported that singer Wang Mian (王勉) created a digital clone “Wang Mian Mianmian” while planning variety shows during live broadcasts, collaborating on script revisions and making jokes with the phrase “wishing the show a smooth delivery,” which sparked heated discussion among netizens; Wushao Xiongdi Gongzuoshi (吴邵兄弟工作室) officially announced that the virtual singer “Heshao Henson” from U Home has entered the trial distribution phase for its Chinese voice library; virtual host “KONG Control” was reported by multiple netizens to have walked the red carpet at the Figaro Fashion Summit, with the single “Of Course Be Happy” going viral and its super topic consistently ranking in the top positions of virtual idol charts; Xunbi Shi introduced the virtual character “Li Shen,” which has trended on global charts in multiple countries over 200 times and is described as a virtual character persona of a cardiothoracic surgeon combining intellectual charm; Dianyingpindao Rong Meiti Zhongxin (电影频道融媒体中心) reported that actor Zhang Lanxin (张蓝心) predicted that in the next decade AI would eliminate assembly-line actors unwilling to think, but believes that actors willing to concentrate on considering their roles will still remain in the market; a technology and digital deep analysis account analyzed that the current model behind most virtual hosts involves AI real-time dialogue and motion driving with human backup support from behind the scenes; Seible_EN_Official posted lamenting the declining quality of the virtual host industry and the increase in “suit people”; Zuzhuan San Dai Dingxin Shan expressed curiosity and skepticism about whether TVB would launch “virtual people on the street.”

Cultural Events : Virtual images and holographic technology have seen fusion cases in the cultural tourism and stage sectors. Department of Culture and Tourism of Guangxi Zhuang Autonomous Region released a video stating that at the cultural tourism carnival of the “2026 Guangxi Cultural Tourism Development Conference,” an interactive cute rabbit made its debut, allowing its decorative items to automatically change outfits through mobile phone photography; Hebei Provincial Department of Culture and Tourism reported that the innovative version of Hebei Bangzi opera “Zhong Kui” employed holographic light and shadow technology to shape the Zhong Kui image during its performance in Shenzhen, combined with wire stunt techniques, performed jointly by Wu Guiyun (吴桂云) and other Plum Blossom Award masters; Yang Huijian (央会见) reported that at the scene of the “2026 China International Intelligent Communication Forum,” Zhongguojiaoxiangyuetuan (中国交响乐团) violinist Yao Liang (姚亮), Beijing Minzu Yuetuan (北京民族乐团) deputy group leader Yu Haiyin (于海音) and Wuxi digital human “Huanxi,” CCTV International Network digital human “Little C” performed together in “Digital Rhyme and Harmony · Smart Jiangnan,” integrating AI digital light and shadow technology; Hubeisheng Tushuguan (湖北省图书馆) published a recommendation of the book “Virtual Idols, AI Digital Humans and Cybernetic Life,” introducing the book as a research monograph on the cultural phenomena of virtual idols and AI digital humans.

Media and Journalism : Media and judicial systems continue to explore virtual anchor broadcasting formats. Cai Jingmaoge (财经猫哥) reported that at the seventh World Media Summit artificial intelligence forum, the world’s first biomimetic humanoid robot news anchor made its official debut; Heze Zhongyuan (菏泽中院) and Jintai Fayuan (金台法院) respectively published articles introducing that People’s Court News Media Headquarters has launched the “Reading the News” short video column since 2024, broadcasting daily key reports from the People’s Court Daily through virtual anchors in short video format; Chang Chun Ximen Daguan Ren reported that some practitioners have attempted to build virtual studios with AI, requiring only two people to complete interview program production workflows that originally required cooperation from more than a dozen job categories, triggering concerns among television industry professionals about industry transformation.

Ethical Contexts : Multiple scams and ethical controversies involving virtual persons and digital humans have been exposed. Hezeshi Mudanqu Renminjianchayuan (菏泽市牡丹区人民检察院) reposted a CCTV report stating that AI pitiful boys named “Little Hai” are appearing in batches on short-video platforms, luring middle-aged and elderly people to place orders for “assistance,” with a 79-year-old even being deceived into going to a train station to meet an “AI son”; Dingtao Jiancha (定陶检察), Laixi Jiancha (莱西检察) and procuratorates in multiple regions issued notices reminding the public of new fraud methods including AI deepfake celebrity livestream sales, AI looped fake livestreams, AI digital persons profiteering through sympathy appeals, and AI voice impersonation of relatives for fund transfers; Xiaoyang Shipin (小央视频), Hangzhouwang (杭州网), Guangxi Zhengfa (广西政法) and other accounts reported that MCN institutions are using AI digital persons to mass-produce images of health and wellness experts, hosts and reporters, deceiving elderly people into scanning codes to join groups and checking in to receive gifts, which are actually marketing traps; Beilin Jiancha (碑林检察) released a “digital person law popularization column” video reminding the public to be alert to gold consumption traps; user “You Huo (呦嚯)” criticized a certain media outlet for using emotionless AI digital persons to report tragic news when covering a Melbourne rider fatality, arguing this constitutes disrespect to the deceased and a breach of journalistic ethics; Zhiweng Zixun Ai (智翁咨询Ai) published an article discussing compliance risks brought by lowered technical barriers for AI digital persons and voice synthesis, including deepfake video forgery and difficulties in distinguishing authentic from fake content.

Policy and Regulation : Regulatory departments and judicial authorities have responded to chaos surrounding AI digital humans. Xiaofei Zhineng Ju (消费智能局) reported that on November 6, Zhejiang formally launched a joint compliance governance initiative for e-commerce AI, focusing on AI digital human livestreaming and AI-generated product content chaos, while simultaneously launching two national standards for e-commerce AI that require AI-generated product content and digital human anchors to carry prominent labels. Zibo Zhongyuan (淄博中院), Licheng Jiancha (历城检察), Qingbaijiang Fayuan (青白江法院), Shinan Jiancha (市南检察), Juanchengxian Renminjianchayuan (鄄城县人民检察院), Nanning Xixiang Tang Jiancha (南宁西乡塘检察), and Honghe Jingfang (红河警方) judicial and enforcement agencies in multiple localities reposted reports stating that while AI exploration videos do not violate current laws and regulations, they constitute false advertising when “exploration” no longer involves “visiting” or when consumers are misled by inauthentic content, requiring clarification of the boundaries between AI disclosure obligations and content authenticity obligations. Seasonal Animals Science reposted saying “AI characters can now obtain ID cards,” reflecting how the issue of digital human identity recognition has attracted online attention.