30 October 2026 Weibo

Marketing : Kingnet Network announced through a headline article that its game “Three Kingdoms: All Under Heaven” has officially unveiled Wen Bixia (温碧霞) as its endorser, and publicly revealed Wen Bixia’s AI digital image for the first time, marking celebrity AI digital avatars entering the game endorsement sector. Netizen “sam哥是我呀” commented that following the Mu Bapei (姆巴佩) endorsement controversy, an increasing number of brands are turning to virtual influencers or having the boss personally endorse products to circumvent portrait risks. JD.com and its partner brands intensively launched the “Twelve Concubines” series of AI digital human livestream endorsers during the JD.com 11.11 period, including “Star Radiance Girl” at Yingchi (影驰)’s flagship store and “Cherry Eyes” at YESTON Yingtong (YESTON盈通)’s flagship store, all entering brand livestream rooms as “Cyber Esports World Curators” to conduct interactive marketing activities such as reservations and lucky draws.

Entertainment : FURYU announced the launch of a Hatsune Miku “Sakura Future 2027 Edition” instant noodle hand figure designed by ran9u, expected to go on sale in April 2027; Buluke Jimu Ren (布鲁可积木人) announced the introduction of a Hatsune Miku collaboration “Miracle Edition” building figurine, which will be displayed at the “Future With You 2026” Hatsune Miku concert venue; netizen “Transparent Additive” mentioned that a Hatsune Miku concert will be held in Chengdu at year-end. Blogger “Fantura” compiled VTuber music industry updates, stating that Caihong She (彩虹社)’s Kurashina released a new album and boy group bilingual single, Hoshimachi Suisei launched a large-scale tour, and Cover’s tenth anniversary project was launched to promote original music across major streaming platforms. Netizens expressed high recognition for the digital character “Wang Qi” in the AI short drama “The Mafioso Knight of the Prince,” praising its delicate and realistic performance that nearly makes one forget this is an AI virtual character, with emotional expression rivaling that of real actors.

Cultural : Mi Guxinkong (咪咕新空) showcased multiple digital culture applications at the Dishiqijie Haixialiangan Wenbohui (第十七届海峡两岸文博会) Xiamen exhibition area, including AI+city IP marketing, AI co-creation, AI advertising, AI intangible cultural heritage, AI interactive drama, and AI cultural tourism smart agents. Xiamen Guangdian (厦门广电) and Xiamen Weishi (厦门卫视) reported on this, presenting a two-way convergence of “AI+cultural tourism” digital and intelligent cross-strait cultural experience. According to a report by Yujian News, a team of university students used AI to create costume-change versions of Yueju Opera and produce digital humans, teaching international students how to write the character for fortune, with their innovative project winning first prize in the competition, enabling traditional opera to reach younger audiences through digital human forms. Netizen “Chuyuane Xiaomili” shared their visit experience at Guyuan County Museum, noting that the museum is equipped with an AI digital human “Tongtong” for interactive Q&A explanations, with this smart upgrade project implemented through targeted assistance from China Unicom. At the 2026 Zhanku Sheji Zhou (站酷设计周), TOPic & Loong founder Long Jieqi (龙杰琦) shared cases such as AI sign language digital humans breaking down communication barriers for deaf anchors, emphasizing the humanitarian value of AI technology.

Enterprise : A self-media headline article states that government and enterprise intelligent agents and digital human vendors are activating government and enterprise service efficiency, with digital human companies deploying intelligent agents and digital employees to improve government and enterprise service efficiency; Larxu proposed recommendations on digital human adaptation scenarios for business halls, pointing out that large and medium-sized government halls, bank outlets’ waiting areas are suitable for deploying 3D holographic cabinets or wall-mounted digital human screens to divert inquiries, while small and micro outlets or classified information windows are not recommended for deployment; Nanjing Baisheng (南京柏生) (Bai Sheng Media) combined with government and enterprise cultural tourism real-world projects, analyzed four core topics in B-end digital humans and AIGC project implementation including AI-integrated live-action filming, AI short drama production, material copyright review, and technology selection. According to “major factory daily explosion” news forwarded by multiple accounts, JD.com piloted unified grading of AI digital employees as P3 in the financial CFO system with separate HC allocation, which was forwarded and discussed by multiple media accounts including Tech Primates, Tech Planet, Planet Finance, Xinyan Finance, Technology Capital Theory, Cross-border Frontiers, and E-commerce Managers Alliance, with mixed public reactions—some viewing it as an innovative attempt to regulate AI position management, while others joked about paying social insurance for digital employees. Consumer Intelligence Bureau’s review stated that Kuaishou launched AI digital employees to help merchants manage operations, diagnose traffic decline causes and directly execute publication and review, Woerma (沃尔玛) released Agent Profiles, Yun Cong (云从) achieved ROAS growth in AI marketing; Economic Information Daily reported that Shentong Kuaidi (申通快递) first deployed AI digital employees SClaw on the frontline of sorting during Double Eleven, with logistics AI penetration exceeding 37%, and Electric Eel Express headline article summarized and reported on this. Shichuang Xinxi (世窗信息) showcased digital employees SaitronBot and AI industrial digitalization solutions at the Seventh China-Central and Eastern Europe SME Cross-border Matchmaking Conference. Shenzhen Dou Tui Keji (深圳抖推科技有限公司) leadership announced the formal recruitment of Meta’s AI intelligent agent MUSE as the company’s full-time AI digital employee, and prepared an official stamped appointment letter for it, calling this an experiment on the future of work. NetEase Intelligence reported that Alibaba Taotian Jituan (阿里巴巴淘天集团) TaoLive AIGC Tuandui (TaoLive AIGC团队) launched a digital human generation framework AptAvatar, achieving “two-step generation” to balance speed, motion and long-term stability, retaining 14-billion parameter model capacity and 720p generation capability, with the goal of “ready-to-use for the industry.”

Government and Public Services : Tianshui Fabu (天水发布) and Chongqing Toutiao (重庆头条) among other media accounts reported that a community in Chongqing has equipped staff with “AI avatars,” enabling residents to report problems in dialect and have them instantly understood by AI with automatic dispatch, achieving 24-hour online public service response. Renminwang (人民网), Beifang Xinbao (北方新报), Anhui Guozi (安徽国资), Ledongxian Rong Meiti Zhongxin (乐东县融媒体中心), Luanshi Wenming Wang (六安市文明网), Huanqiuwang (环球网), Dexing Fabu (德兴发布), Sichuan Guozi (四川国资), and Tianshui Fabu (天水发布) among numerous official and media accounts collectively reposted the “High-Quality Development Stories” series of reports, introducing how artificial intelligence applications such as community “digital avatars,” workshop “industrial brains,” and cloud-based “Mazu” solutions are penetrating various economic and social sectors. A netizen named “Fushou Ganwei Huxiao Dog” mentioned the “Shanghai Medical Insurance Digital Person,” a government service digital human product.

Ethical Contexts : Hu Yanbin (胡彦斌) stated clearly in an interview with Lightning News that the use of his voice for AI cover songs constitutes copyright infringement, and he expressed his objection to this practice. Sichuan Daily Press Group reported that a parody poster featuring an AI face-swap of Zhou Jielun (周杰伦)’s album cover with Li Boqing (李伯清) sparked widespread discussion. Li Boqing responded to this in a lighthearted manner, and his manager Yan Yu (闫宇) stated that no legal action would be taken in this regard. Lawyer Lin Xiaoming (林小明) believes this response approach is acceptable as long as it does not cross legal and ethical boundaries. Regarding rumors that “Hengdian (横店) and ByteDance (Doubao) will cooperate to feed 150,000 extra actors’ images and voices to AI,” both Hengdian (横店) and Doubao denied the claims. Multiple netizens, including “熙熙and两只葫芦娃” and “体娱乐淘淘,” analyzed that the scale of this figure does not align with the actual number of active extras, but they also pointed out that this rumor reflects widespread anxiety among extras regarding replacement by AI digital humans. Jianchang Shipin (箭厂视频) reported that Shanghai-based post-00s creator Koki initiated the “anti-distillation.skill” project and promoted “digital unions” at hackathons to protect workers’ skills and digital avatars from being replaced by AI misuse. Suichuan Zhengfa (遂川政法) issued legal awareness tips warning of a new elaborate fraud scheme where “AI digital human livestreams” conduct low-price travel scams under the guise of “official benefits” and “big data screening.” Shangyou Xinwen (上游新闻), Shangyou Shipin (上游视频), and Shangyou Zhibojian (上游直播间) reported that e-commerce platform AI models exhibit distorted anomalies such as “headless figures, three legs, and twisted limbs,” triggering consumer backlash and calls for regulated rather than uncontrolled use of AI models. Yunnan Wang (云南网)’s “People’s Sharp Review” criticized short-video platforms for featuring AI-generated virtual “doctors” promoting pharmaceuticals, pointing out that such AI fake doctor promotion activities urgently require regulation. Chongqing Shichangjianguan (重庆市场监管) released specialized compliance risk alerts for Double Eleven, noting that during peak usage periods of digital human anchors, AI virtual endorsements, and AI-synthesized short videos, new risks such as false advertising and infringement of portrait and voice rights are simultaneously amplified, reminding relevant operators to strengthen compliance. Multiple netizens, including “蜜糖宝贝ic,” “露个核桃桃桃桃,” and “易痛本质,” discussed how the film and television industry’s production start rate has sharply declined and capital has shifted to the AI sector. AI short dramas have exceeded 95 percent market share by 2026, and digital human actors—due to their fast production, low costs, and zero risk—are squeezing out the survival space of real actors and extras, considered a structural factor underlying the “celebrity semi-retirement” phenomenon.

Media and Industry Analysis : Renminfayuan Bao (人民法院报) and Heze Zhongyuan (菏泽中院) reported that the People’s Court News and Media General Administration launched the “Reading the News” short-video column starting September 2024, with virtual anchors presenting daily highlights of Renminfayuan Bao (人民法院报) legal news in short-video format. Gongyan Wang (共研网) published a headline article stating that China’s AI digital human market has achieved a year-on-year compound growth rate of 52%, with market scale expected to reach the hundred-million-yuan level by 2027. The podcast account “Finnegans Wake” released a new episode exploring topics related to virtual idols, AI digital humans, and cybernetic life alongside the author.