23 October 2026 Weibo

Marketing : According to Zhongguo Xinwenwang (中国新闻网), with less than a month remaining until the “Double Eleven” shopping festival, AI virtual models are gradually penetrating mainstream e-commerce platforms’ clothing stores. The report indicates that videos show problems such as models’ backs remaining as frontal human bodies after turning, one arm disappearing at the elbow and reappearing from the other side of the body, and identical poses and expressions for the same clothing in different colors across different models. However, most customer service representatives still claim the display images are “actual shot effects.” Zhongguo Xinwenwang (中国新闻网) questions whether a “person” that does not truly exist can endorse actual products, and whether platforms have targeted review mechanisms in place. Tech Xingqiu (Tech星球) reports that another “Double Eleven” season is approaching, and “digital humans” are no longer a gimmick in livestream rooms, with nearly every product category from cosmetics and daily necessities to digital electronics featuring the presence of digital humans, with 7×24-hour continuous broadcasting already becoming a basic operational configuration for many stores. The report mentions that during the 2026 618 shopping event, Taobao’s digital human livestreaming achieved average daily GMV exceeding 100 million yuan, and merchants on the JD.com platform also use digital humans for livestreaming. Weibo user “景山晒太阳” posted that the essence of digital avatars is an extension of self into the bit world, while an article titled “Park visitors concentrated in batches and high frequency: how digital humans support elastic reception and explanation services” explores the application approach of digital humans undertaking elastic reception and explanation functions in park scenarios. Guangzhou Xuni Dongli (广州虚拟动力)’s Zhiying ZYStudio (智映ZYStudio) is introduced as a professional-grade virtual human driving platform, with the official claiming its core is markerless motion capture technology, deeply compatible with the markerless human motion capture suit Yandongfang (偃动坊), capturing human motion data without marking points to drive virtual human images, and featuring built-in virtual digital human images, props, effects, and scene templates. The official claims this software can be applied to online brand livestreaming, offline brand activity pop-up stores, and exhibition scenarios, with virtual humans serving as hosts, guests, or presenters to attract crowds and enhance brand memory points. The fan account “冥冥之中曹颖” of actress Jiao Enjun (焦恩俊) posted that upon learning that Jiao Enjun personally authorized the creation of an AI digital avatar, expressed anticipation for this digital human image that carries their classic screen image to debut.

Enterprise : iFLYTEK released Xun Feixingfan WinWork (讯飞星帆WinWork) digital employee platform at the iFLYTEK Global 1024 Developer Conference main forum in 2026. According to iFLYTEK and multiple reposting accounts (Su Yi (宿艺), Keji Xin Saidao Wang (科技新赛道网), Liang Ceping (良测评), Zhongan Zaixian (中安在线)), the platform constructs enterprise business ontologies and associates business procedures, data, and expert experience, enabling digital employees to “understand business,” become enterprise “insiders,” and embed into enterprise processes to support task identification, workflow planning, cross-system collaborative execution, driving AI from individual efficiency enhancement to organizational efficiency enhancement. The platform supports full-stack domestic technology and private deployment. Rongyao Shouji (荣耀手机)’s official account launched a co-streaming live broadcast activity featuring the digital employee character “Chen Mo,” inviting tech creators to discuss actual experiences with Rongyao Magic9 (荣耀Magic9) series AI agent phones and the new generation “YOYO” assistant. Weibo user “PM-Peng Gong” commented on workplace digital avatars, stating that when employee work methods can be extracted, copied, and permanently exist on enterprise servers, individual work experience could become enterprise fixed assets, joking “you resigned, but your digital avatar is still working overtime,” reflecting public discussion and concerns about the trend of enterprise digital employees and digital avatars.

Ethical Contexts : Zibo Zhongyuan (淄博中院) reminded the public through Weibo to be vigilant against a new scam called “AI Little Hai, the Boy of Hardship, Harvesting Aunties and Mothers,” pointing out that a batch of boys named “Little Hai” have appeared in bulk on short video platforms, crying to the camera about single-parent families and difficult circumstances to seek sympathy and rewards from middle-aged and elderly users, but Zibo Zhongyuan (淄博中院) indicated that these characters that kept elderly people worried and anxious are actually generated in bulk by AI-synthesized digital humans and do not exist in reality, belonging to the fraud method of “bulk-generating AI digital humans to deceive charity.” Pingan Luzhou (平安泸州), Qingdaoshi Shinanqu Fabu (青岛市市南区发布) and other government accounts reposted CCTV International Network-related content stating that “pig-butchering” telecom fraud is introducing AI technology, from screening targets, splicing information, and generating scripts, to cloning voices and real-time face-swapping, with AI being used to upgrade fraud that previously relied heavily on manual labor into a scalable casting-a-wide-net fraud pipeline that can also provide customized chatbot companionship, while reminding the public to be vigilant against “AI dating” style pig-butchering scams. Jifeng Wang (机锋网) similarly issued a statement on this reminder that the cost of AI face-swapping and voice cloning forgery has become extremely low, with fake videos producible for dozens of yuan, and that fraudsters will also combine stolen private information to customize fraud scripts, with impersonating relatives to borrow money and utilizing virtual personas to commit “pig-butchering” having become high-incidence tactics, recommending that the public must hang up and call back on the original number to verify any videos or voice calls involving transfers. Weibo user “Happy Me and You” reposted related content stating that many victims discovered upon reviewing the case afterward that the other party avoided offline meetings throughout, which is an obvious signal that the virtual persona cannot actually appear in reality.

Cultural : Multiple Weibo users engaged in discussions surrounding virtual streamer (vtuber) culture: user “-小梓鱼-” complained under the “Douyin Voice Hall Complaints Garden” topic about a certain virtual streamer who claimed to earn no money yet continued in the profession; user “黑旋风丶不是李逵” criticized the phenomenon of some certified virtual streamers “exposing their real persons,” suggesting regulations be established to limit the number of times virtual streamers appear on camera as their real selves; user “疼痛是绵绵梅雨季” posted seeking help, stating that after beginning to follow a virtual streamer who frequently took breaks and paused broadcasting since September this year, they had spent considerable money and sought methods to “quit”; user “Xu Huawei (许婳未)” reflected on their transition from watching real-person singing livestreams since 2018 to watching virtual streamer singing livestreams by 2026, reflecting changes in entertainment consumption patterns over the years; user “D大调宿命此刻呱呱坠地1” offered encouragement in a joking tone to a virtual streamer named “兮小墨.” The official account of Chinese virtual singer Kizuna AI (KizunaAICN) released an interactive video content themed “Who Brought the Child to Watch Horror Movies,” continuing its “Virtual Persons Taking Over Weibo” series of activities. Weibo user “Yuki_鱼鳍” commented on a film segment exploring virtual girlfriend themes, stating that the film depicts how the protagonist believed their virtual girlfriend was unique, but she actually says the false line “I love you” to every passerby, sparking discussions about “whether love is real.” Weibo user “Gang Sinan (纲丝男)” posted conceptualizing a product direction combining “silicon-based humans” with Chinese ghost culture, proposing using AI to “revive” the deceased and allow digital avatars to express “unfulfilled wishes” on their behalf, but argued that simply using AI to revive the deceased or treating Chinese horror elements as mere material fails to touch on the deeper connotations of Chinese ghost culture.