10 October 2026 Weibo

Marketing : In the marketing and brand endorsement sector, the self-media account “Digital Chitchat Station” (kinglzr) commented that as the risk of celebrity endorsement scandals increases, the brand endorsement track will increasingly adopt “digital humans” in the future, as the cost of cutting ties with them is lower and they will not “throw tantrums.” Meanwhile, “Zhizu” raised the topic during evening discussions that some celebrities have already chosen to authorize their personal likenesses and voiceprints to create AI digital avatars for use in advertising and short-form video production, and initiated a discussion asking “Can you accept your idol opening up AI image authorization,” reflecting the industry’s attention to the commercialization trend of digital human endorsements and celebrity digital avatar usage.

Entertainment : Actors Qi Wei and Lee Seung-hyun have reportedly created an AI short drama titled “Apocalypse Summer” by “hand-crafting” it themselves, according to social media reports from users “快乐我意鑫” and “回不去的旧时光1130”. Qi Wei oversaw visual composition while Lee Seung-hyun handled the music composition. The female lead character is Qi Wei’s digital avatar “Han Qingxia,” set in a post-apocalyptic storyline. Netizens praised this AI digital human action performance creation method as “avant-garde” and “capable.” Meanwhile, blogger “J秋阳卓玛J” has raised legal concerns about “AI replacing actors on set,” exploring whether AI digital humans or digital avatars performing in film and television productions involve legal issues from an entertainment law perspective.

Cultural : China Unicom, in reports related to “Fresh Fujian,” described how the ancient city of Quanzhou in Fujian has created a holographic digital human of “Master Hongyi” at the “Licheng City Reception Hall,” providing tourists with “conversational” cultural explanations through interactive 3D and question-and-answer functions, upgrading world heritage sightseeing from “check-in tourism” to “in-depth dialogue,” and adding an intelligent tour guide experience with digital humans to wandering through the ancient city.

Enterprise : Reports related to “Digital China” noted that “Artificial Intelligence + Civil Aviation” is accelerating its integration into the full operational process of civil aviation, including digital human services configured at check-in counters to enhance the intelligence of passenger procedures. In the enterprise services sector, Baoli Wei Shipin Yun (保利威视频云) introduced its AI course-making function, which can automatically identify animation clicks in presentation materials and synchronize them with lecture content, addressing the problem of premium course videos that “sound like reading PowerPoint slides.” This function is labeled as involving enterprise live streaming and course production tools related to “digital human” applications. Additionally, the enterprise account Yuanfeng Ruanjian (远丰软件) and a headline article titled “Why Enterprise Exhibition Halls Adopt AI Digital Human Company Reception and Explanation Staff Solutions for Intelligent Upgrades” proposed that enterprise exhibition halls can adopt AI digital humans as reception and explanation staff to achieve intelligent upgrades of exhibition halls.

Ethical Contexts : According to reports forwarded by “E-commerce Headlines” and followed by blogger “Doudou543,” China Media Group on October 9 exposed the chaos of AI digital humans impersonating medical staff in livestream shopping. The relevant livestream rooms utilized AI face-swapping and digital human technology to batch-generate false “doctor” images wearing white coats and name badges, fabricating identities such as “experts from top-tier hospitals” and “inheritors of traditional Chinese medicine families.” Under the guise of health education, they promoted health supplements and medical devices, claiming therapeutic efficacy. Due to the realistic appearance and professional sales pitch, middle-aged and elderly audiences became the primary victims of fraud. The report pointed out that this exposed regulatory loopholes in platforms’ responsibility for reviewing AI-generated content, verification of streamer qualifications, and the joint liability of AI tool providers.

Gaming : Blogger “Queeny_荷” raised concerns when discussing virtual companion product experiences, noting that if virtual characters are consistently controlled by real people behind the scenes, it can easily spark controversy in emotional interactions, questioning whether users actually prefer the “virtual character” or the real person behind it. The blogger stated that compared with interaction driven by the real person behind the avatar, they prefer the experience of pure virtual character companionship. Virtual uploader “Kizuna AI CN” released a video featuring the topic “virtual characters play with Weibo,” showcasing its virtual character interactive content on the Weibo platform. Virtual boy group PLAVE’s official account also posted content related to its “2026 PLAVE World Tour” Bangkok concert with the same topic tag “virtual characters play with Weibo,” demonstrating virtual idol groups conducting global tour activities in digital character forms.