24 September 2026 Weibo

Marketing : JD.com announced during the “JD.com Home Appliances and Home Living Flash New Products Season” promotional campaign that it will jointly present a digital human team composed of presidents from its subsidiary brands alongside the real-person image “Javelin Girl Yan Ziyi,” co-starring together to interpret the “Throw Away Worries” theme through a combination of digital character roles and human brand ambassadors. The campaign will be used to promote the multiple subsidies and new product free offers of the JD.com Flash New Products Season, demonstrating the company’s exploration of deploying digital humans to serve as brand endorsement roles in marketing scenarios.

Technology : Guangzhou Xuni Dongli (广州虚拟动力) posted on its official account stating that with the development of digital humans, virtual reality, and AI technology, the inertial motion capture devices it provides are seeing expanding application scenarios. These devices can convert real-world human movements into digital motion data in real time, with further applications in virtual livestreaming, virtual hosts, motion evaluation, and animation production. The company explained that in virtual livestreaming scenarios, inertial motion capture devices can be used in combination with facial capture helmets to synchronously drive a real person’s body movements, head movements, and facial expressions onto virtual characters. In virtual host scenarios, the technology is applied to corporate promotion, event hosting, and exhibition hall explanations, making the performance of digital humans more vivid. In the motion evaluation field, motion data collected by the equipment can be broadcast to evaluation systems and analyzed in combination with AI, providing data support for motion training and physical education teaching scenarios. Regarding animation production, the company stated that inertial motion capture can reduce the substantial manual keyframe work of animators, with motion data exportable as MD, FBX, and other file formats that can be imported into software such as Unity, Maya, and UE5 for direct use in virtual character driving and subsequent animation production, thereby improving motion production efficiency. The company indicated that through the process of motion capture, data transmission, and software driving, its technical solution is promoting the rapid transition of real human movements from the physical world into the digital world, providing technological support for digital content production in livestreaming, hosting, evaluation, and animation production.