6 September 2026 News

Cultural : At the Fuzhou Jasmine Tea Culture Festival in Fujian, the proprietary AI digital person “Fuduo Duo” became a core highlight of cultural dissemination. At the opening ceremony of the Sixth Fuzhou Jasmine Tea Culture Festival, the provincial-level local standard “Intangible Cultural Heritage - Fuzhou Jasmine Tea Scenting Craft” was released, and the digital person participated throughout activity promotion, narrating the thousand-year jasmine tea story in a technological voice. The event also created an immersive themed exhibition area called “Scenting a Thousand Years · Jasmine Fragrance,” integrating traditional graphic historical materials with digitalized interactive experiences, allowing the thousand-year intangible heritage craft to achieve the vivid practice of “maintaining authenticity while driving innovation” with the assistance of AI digital persons. At the Wenshan State Financial Education Publicity Week activity, the local area launched the financial consumer protection themed song “Jinwenwen Has Arrived,” featuring the Wenshan consumer protection digital person “Jinwenwen” as the protagonist, integrating anti-fraud reminders, credit information protection and other knowledge into local cultural elements for dissemination. Xishuangbannazhou Weiwang Xinban (西双版纳州委网信办) jointly with Qinghuadaxue (清华大学) and other units created the “Military Virtual Digital Person Network Communication Matrix,” which received recognition as a Yunnan Positive Energy Online Premium AI Award, exploring new pathways for AI technology to empower positive energy dissemination. Within Hanjiang Bay in Qiaokou District, Wuhan, Baidu Qianfan Rengongzhineng Chanyeyuan (百度千帆人工智能产业园) the digital person image of former Wuhan Chaiyoujichang (武汉柴油机厂) factory director “Grishi” appeared in the park, interacting with media reporters and showcasing an innovative form of the fusion of urban renewal and the digital economy.

Enterprise : Digital humans continue to penetrate enterprise service and government affairs scenarios. Zhuhaishi Zhufang Gongjijin Guanlizhongxin (珠海市住房公积金管理中心) In digital transformation, online deployment of AI intelligent customer service relies on the “Zhuhai Provident Fund” WeChat official account, while offline government service halls are configured with “digital human” interactive screens, extending intelligent consultation, business guidance, and process instructions to physical service scenarios. Shanxisheng Shuju Ju (山西省数据局) At the Digital-Smart Energy Development Forum co-hosted by Shanxisheng Shuju Ju (山西省数据局) and Huawei Youqi Kuangshan Juntuan (华为油气矿山军团), the digital human “Digital Energy Little E” served as the forum’s host throughout, spanning keynote presentations, achievement releases, and project signings in three major sessions, embodying the characteristic of “digital-smart, green, and economical conference hosting.” China Merchants Bank Launched institutional scenario AI intelligent customer service and digital humans in corporate services, cumulatively serving 37.6649 million customer interactions. Guilin Tourism Launched an AI digital human interactive welcome project in the Liangjiang Four Lakes scenic area, and introduced the world’s first AI companion tour deity lucky mascot toy at Yanziya scenic area, as part of the company’s new technology and cultural tourism business layout, though the company acknowledged that related projects remain in the cultivation stage, with revenue ramp-up requiring time. Hunan Bohao Shuzi Pinpai Yunying Guanli (湖南博皓数字品牌运营管理有限公司) Applied for a patent on “multimodal digital human question-answering interaction and contextual memory methods,” which normalizes multimodal inputs such as voice, text, and clicks into semantic frames, and combines hierarchical memory mechanisms to achieve multi-turn referential resolution and personalized recommendations, aiming to enhance the coherence and appropriateness of digital human interactions.

Marketing : Jinpai Chugui Jiaju Keji (金牌厨柜家居科技股份有限公司) pioneered the creation of the first digital human “Jin Chan Zi” within the industry in 2022 as an attempt at brand rejuvenation marketing. Baidu Yijing (百度一镜) developed the “AI Fan Zhiyi” real-time interactive digital human project for Kekoukele (可口可乐)’s World Cup marketing, with the digital human deployed in Kekoukele (可口可乐)’s WeChat mini-program, enabling users to engage in real-time conversations with it to discuss football topics. The project leverages Baidu Yijing (百度一镜)’s multi-agent collaborative architecture (coordinating four types of intelligent agents: script generation, knowledge retrieval, character constraints, and speech-video generation) to achieve end-to-end response latency within 2 seconds, and employs “tri-modality token orchestration” technology to align text, speech, and visual modal information flows. Previously, the team’s digital human of Luo Yonghao livestream debut garnered over 13 million views and 55 million GMV in sales. Baidu Yijing (百度一镜) simultaneously produced a World Cup limited-edition TVC for Kekoukele (可口可乐), with the entire process—from creative insight and script design to storyboarding and video synthesis—completed by AI, improving efficiency by 70 to 80 percent compared to traditional production workflows. Diershiliujie Zhongguo Guoji Touzi Maoyi Qiatanhui (第二十六届中国国际投资贸易洽谈会) The Hong Kong Pavilion established an “Going Global” AI Ambassador interactive station presented in virtual form, allowing visitors to obtain professional advice on market expansion and policy regulations through voice or text input; the pavilion also features AI virtual human hosts introducing multiple innovative products from the Hong Kong Design Gallery.

Ethical Contexts : Gray industry chaos has emerged on social platforms with virtual artist accounts Nan Dou N Shipin (南都N视频) “generating fake experience videos from images.” An investigation discovered MCN institutions operating accounts such as “Obviously AI” that “soft-planted” prescription drug advertisements for treating male erectile dysfunction, with the account placed under platform focus monitoring. Another account used virtual influencers in mukbang videos for product promotion and was judged as violating regulations and subject to enforcement action. The industry has already formed a mature pricing system for virtual artist advertising, with single embedded video rates reaching tens of thousands of yuan. AI image licensing is also proliferating among ordinary people ZTE, with both renowned celebrities and ordinary users able to achieve commercial monetization through uploading personal images and signing agreements on platforms. However Beijingshi Lvxiewen Lv Chuanmei Yu Tiyu Zhuanweihui (北京市律协文旅传媒与体育专委会) vice chairman Xu Xiaodan pointed out that certain platforms impose unequal terms such as “permanent authorization,” “allow sub-licensing,” and “use for model training,” leaving ordinary people exposed to risks including difficulty in gathering evidence for rights protection and platforms lacking compliance awareness. The industry is now promoting the establishment of tiered authorization mechanisms for portrait rights and transparent revenue-sharing systems. Shanghaishi Zhishichanquanju (上海市知识产权局) issued Shanghai Bili Bili Keji (上海哔哩哔哩科技有限公司) a knowledge property registration certificate for the “Luo Tianyi Audio Dataset,” marking Shanghai’s first knowledge property registration for a completely virtual human audio data product, filling the gap in ownership rights for virtual human voices under traditional copyright and trademark frameworks and providing a replicable protection model for digital asset authentication of virtual humans. In the Cyberspace Administration of China “Clear Breeze: Rectifying AI Application Chaos” special campaign, authorities investigated and punished illegal accounts engaged in false advertising and product promotion using AI digital humans, as well as those using AI “face-swapping” and “voice-swapping” technologies to impersonate or imitate public figures, cumulatively removing over 5.61 million pieces of illegal and non-compliant information.

Entertainment : The micro-short drama industry is undergoing an industrial transformation driven by AI digital humans. Inside the Xi’an Chanba International Port Shanxi Shuzi Chuban Jidi (陕西数字出版基地), 23-year-old AI micro-short drama practitioner Li Yanfeng adjusts character parameters for AI “synthetic human” short dramas on his computer—a team of around five people can now complete all the work that previously required screenwriters, actors, script supervisors, prop masters, and post-production staff. Industry data shows that in the first quarter of 2026, approximately 128,000 micro-short dramas were launched across the industry, with AI micro-short dramas accounting for over 95% of the total. Shaanxi has issued the Shanxisheng Guangbodianshiju (陕西省广播电视局) “Micro-Short Drama Plus” Action Plan Implementation Plan, encouraging the application of new technologies such as AIGC and digital humans in creative fields. Sanming Zhongguancun AI Gonggong Jiaoliuzhongxin (三明中关村AI公共交流中心) is accelerating the construction of an AI short-drama talent training base equipped with green-screen studios, AI storyboard script assistants, and virtual digital human drive systems, promoting the development of the local AI short-drama entrepreneurship ecosystem. Wang Sulong’s “One Hundred Thousand Volts” tour spawned the world’s first XR concert interactive film “Roman City: Awakening Plan,” jointly created by Daxiang Yinyue (大象音乐) and Wu Jie Manbu (无界漫步). The project employs 4DGS real-person capture technology to restore Wang Sulong’s micro-expressions and armor details, combined with MR mixed-reality technology allowing the digital human to “cross over” into the audience’s space to bid farewell. The project has toured multiple cities including Beijing’s 798, accumulating nearly 100,000 ticket admissions. Virtual singer Luo Tianyi, as a renowned Chinese virtual singer under bilibili, has since its launch in 2012 expanded into diverse scenarios including music creation, stage performances, and live interactions. Renminribao (人民日报) published commentary on the aesthetic fatigue phenomenon of AI faces in micro-short dramas, pointing out that AI-generated faces account for over 95% in micro-short dramas, causing audience aesthetic fatigue, and cautioning that the industry cannot replace the artistry and human warmth of content itself with assembly-line production capacity.

Standards And Governance : State Administration for Market Regulation is soliciting public comments on six proposed mandatory national standard projects, including “Metaverse Classification and Marking: Digital Human Identity Identification Requirements,” with the aim of establishing a unified national standard system for digital human identity identification. Dishisijie Yonghu Tiyan Dahui (第十四届用户体验大会) and MIIT / TC7 (MIIT/TC7) “Standards Week” series of activities will be held in Jiangsu Wuxi in September 2026, with the conference featuring an intelligent interaction thematic session that will focus on cutting-edge topics such as digital human adaptation interaction, to be jointly explored by academic and industry representatives including Beijing University of Posts and Telecommunications, China Mobile, Tongjidaxue (同济大学), Beijinghangkonghangtiandaxue (北京航空航天大学), Jiangnan Daxue (江南大学), Shanghaijiaotongdaxue (上海交通大学), and Alibaba (阿里巴巴).