Articles

This series by Marcus L. Endicott maps the rise of “digital humans” - AI-powered avatars - as a load-bearing layer of China’s emerging techno-social order. Rather than treating them as a single product, it follows them across culture and commerce, classrooms, hospitals, tourism and government, and into the infrastructure, patents and strategy beneath them. The most recent pieces turn to law and licensing: how China decides what a virtual performer is, who owns it, and who answers when it misleads. Its real subject is less a technology than a method: how one country is using avatars as connective tissue across culture, commerce, governance, and, finally, physical embodiment.