China Tourism Digital Human Companies

中文摘要 ↓

China’s scenic areas, museums and tourism bureaus increasingly use digital humans as virtual guides, ambassadors and docents. This page lists the companies and institutions behind them: the makers and platforms that build the avatars, the venues and tourism authorities that deploy them, the travel platforms that carry them, and the bodies that set policy and standards. Well-known examples include Jiayao, the Dunhuang Mogao Caves’ official virtual human (2022); Aiwenwen and Tong Gujin at the National Museum of China (2022); Wang Bo at Nanchang’s Tengwang Pavilion (2023); Hangxiaoyi, Hangzhou’s city tourism agent (2024); and Tangxiaobao at Xi’an’s Datang Everbright City (2025). The policy anchor is the Smart Tourism Innovation Development Action Plan (办资源发〔2024〕82号), issued on 6 May 2024 by the Ministry of Culture and Tourism with the Cyberspace Administration, NDRC, MIIT, and the National Data Administration, which sets smart-tourism goals for 2027; the main technical standard for digital humans is YD/T 4393.1-2023, led by CAICT. Entries are in four groups, alphabetical within each.

Scenic Areas, Museums and Tourism Authorities : The places and public bodies that deploy digital humans as guides, docents and ambassadors: scenic areas and their operators, theme parks, museums, and city and provincial tourism departments.

1. Anthropology Museum of Guangxi (广西民族博物馆): Nanning ethnic-culture museum whose AI docent Xiaozhuang Wa narrates its bronze drums to visitors’ phones.
2. Anyang Cultural Tourism Development Group (安阳市文化旅游发展集团有限责任公司): An’an (安安) and Yangyang (阳阳), ultra-realistic CG virtual tourism guides for the Yinxu Archaeological Culture and Tourism Town.
3. Art Exhibitions China (中国文物交流中心): Beijing heritage-exchange institution behind Wen Yaoyao, the Baidu-built virtual promoter for museums, released as a heritage intelligent promoter on 25 April 2025.
4. Chengdu Du Fu Thatched Cottage Museum (成都杜甫草堂博物馆): Chengdu museum at Du Fu’s former home whose ‘AI Du Fu’ digital human talks with visitors.
5. Dunhuang Academy (敦煌研究院), together with Tencent Interactive Entertainment through the Cultural Heritage Digital Creative Technology Joint Laboratory established on 15 June 2022, produced the Dunhuang Mogao Caves official virtual human Jiayao (伽瑶), whose design draws on the Kalavinka bird and on the donors and bodhisattvas of the Cave 217 murals, and launched the Digital Library Cave as the lab’s other first project. Jiayao is also the first digital guide in the Yunyou Dunhuang mini-program.
6. Fantawild (华强方特), formally Fantawild Cultural Technology Group, operates theme parks built around proprietary IP such as Boonie Bears, showed a virtual human and its “Beautiful China VR” product at the Shenzhen ICIF, and reported first-half 2025 revenue of 2.68 billion yuan, down 17.87 percent, with net profit down 79.53 percent.
7. Gankeng Ancient Town (甘坑古镇): Shenzhen Hakka town run by OCT whose AI digital Li Bai recites, jokes and chats with visitors.
8. Great Bao’en Temple Ruins Museum (南京大明文化实业有限责任公司): Nanjing museum and AAAA scenic area whose guide in its 2023 metaverse museum, built with Tencent, is the digital human Longnü.
9. Guangxi Tourism Development Group (广西旅游发展集团): Provincial tourism SOE running a Liu Sanjie digital human inside its travel platform.
10. Gubei Water Town (北京古北水镇旅游有限公司): Beijing scenic area belonging to China CYTS Tours Holding (中青旅控股, SSE 600138); it built its own virtual digital human on iFlytek’s AI to answer visitor enquiries, recommend products and talk with visitors on large and small screens.
11. Guilin Tourism (桂林旅游股份有限公司): An AI digital human greeting installation at the Two Rivers and Four Lakes scenic area.
12. Haichang Ocean Park (海昌海洋公园), listed in Hong Kong as 02255, runs marine theme parks in Shanghai, Dalian, Chengdu, Wuhan, Qingdao, Tianjin, Zhengzhou, and elsewhere. Its Shanghai park shows the digital mermaid Shen Yu’er (申鱼尔), created by an SMG and Yicai digital company, on interactive screens, and in summer 2026 deployed AgiBot humanoid robots across the park; its Zhengzhou park launched the Alipay agent Hai Xiaochang in December 2025.
13. Hangzhou Municipal Bureau of Culture, Radio, Television and Tourism (杭州市文化广电旅游局) fields Hangxiaoyi (杭小忆), billed as China’s first city-level cultural-tourism agent and styled as a Jiangnan girl, launched on Alipay in September 2024 and reached by tapping its tags at more than 40,000 service points across the city. It served more than 2.5 million visitors by December 2024 and has run on DeepSeek-R1 since 1 March 2025.
14. Harbin Polarland (哈尔滨圣亚极地公园有限公司): Harbin polar-animal park whose AI giant sphere hosts the digital penguin guide Taotao.
15. Heilongjiang Provincial Department of Culture and Tourism (黑龙江省文化和旅游厅): Provincial tourism department running a digital-human tour guide in the image of Harbin guide Xin Da Piaoliang.
16. Lushan Wenkong Digital Technology (庐山文控数字科技有限责任公司): State-owned operator of the Yijiyou Lushan smart-tourism platform and its AI digital guide Lu Youyou.
17. Moutai Cultural Tourism (中国贵州茅台酒厂（集团）文化旅游有限责任公司): The Moutai group’s culture-and-tourism company, developer of Guizhou’s provincial tourism digital human Huang Xiaoxi.
18. National Centre for the Performing Arts (国家大剧院): Beijing’s national performing-arts centre, whose mascot Art Goose became a 3D virtual employee built with Baidu Xiling in December 2022.
19. National Maritime Museum of China (天津国家海洋博物馆): Tianjin’s national maritime museum, whose Future Ocean hall is guided by the AI digital human 灵汐.
20. National Museum of China (中国国家博物馆) introduced the virtual digital-intelligent humans Aiwenwen (艾雯雯), on 22 July 2022, and Tong Gujin (仝古今) later that year. Shandong University of Art and Design drew the characters, Tencent’s SSV Digital Culture Lab and FanTuo Digital Creation built the 3D models, FanTuo rendered and drove them, and Tencent Cloud Xiaowei supplied multimodal interaction; Aiwenwen draws on the museum’s more than 1.4 million collection items.
21. OCT Group (华侨城) operates Happy Valley parks and Overseas Chinese Town cultural-tourism complexes, and told investors in January 2026 that Happy Valley uses intelligent guiding and AI customer service. Its OCT Cultural Tourism Technology runs the animated digital IP Baoxiao Liang Jiemei (爆笑两姐妹), and the group introduced the 3D digital IP Huasheng (华生) in September 2024.
22. Sanmenxia Cultural Tourism Group (三门峡市文化旅游交通发展集团有限公司): Sanmenxia’s state tourism group, which built the Laozi digital human with SenseTime, unveiled at Hangu Pass on 20 May 2025.
23. Shanghai Museum (上海博物馆): Museum using digital-human techniques in its cloud sculpture gallery with BesTV.
24. Shenzhen Cultural Centre (深圳市文化馆): Shenzhen public cultural centre whose new building is guided by the virtual digital ambassador Wen Zhouzhou.
25. Tibet Natural Science Museum (西藏自然科学博物馆): Lhasa science museum whose own AI digital-human guide Dunzhu debuted at its tenth-anniversary Night of Science.
26. Xi’an Qujiang Cultural Tourism (西安曲江文旅) operates the Datang Everbright City district, where Tangxiaobao went live at Spring Festival 2025.

Digital Human Makers and Platforms : The studios, platforms and technology companies that build tourism digital humans, from national cloud platforms to regional cultural-tourism specialists.

27. Baidu Xiling (百度智能云曦灵) is Baidu’s enterprise digital-human platform for avatar generation, voice cloning, and multimodal interaction. Its cultural-tourism solution offers virtual tour guides, brand ambassadors, and virtual docents for cities and scenic areas, and its deployments include the heritage promoter Wen Yaoyao (文夭夭), a hyper-realistic Liu Sanjie digital human as a provincial tourism ambassador, and Art Goose (Art鹅), launched in December 2022 as the first virtual employee of the National Centre for the Performing Arts.
28. ByteDance Volcano Engine (火山引擎) provides the Doubao-family large models and digital-human tools. With PICO and Oriental Performing Arts Group it recreated scenes of the Zhouzhuang show Zhi Ci Zhouzhuang (只此周庄) in VR using 4D Gaussian-splatting digital humans, and with the Palace Museum it launched the “Ting Baobei Shuo” (听宝贝说) AI podcast on 29 December 2025, which clones a visitor’s voice to narrate 30 objects from the collection.
29. Central Academy of Fine Arts (中央美术学院): Art academy whose design teams created Beijing City Library’s DH librarian hall, the Yuanmingyuan DH guide and the Lu Xun guide persona.
30. Changsha Digital Whale Technology (数字鲸鱼): The Changsha studio Xinhua credits with building the Lady Xin Zhui hyper-realistic digital human for Hunan Museum.
31. Chengdu Xinglanxing (成都星蓝星数字科技有限公司): Chengdu naked-eye-3D holographic display maker whose spinning-LED smart screens revive historical figures at museums and old streets.
32. China Culture Media Group (中国文化传媒集团): The Ministry of Culture and Tourism’s central media enterprise, operator of the Culture and Tourism China Metaverse and parent of Zhongchuan Wenlu.
33. China Television Media (中视传媒): CCTV-affiliated listed producer putting AIGC digital humans into film-base tourism.
34. Cloud Family Technology (云家族（浙江）科技有限公司): Hangzhou AI digital-human developer: tourism avatar Yang Wawa, digital-human newscasts for Ningbo Metro Media.
35. Daokeyun (道可云), formally Qingdao Daokeyun Network Technology, founded in January 2014, is a metaverse cultural-tourism vendor offering scenic-area guide systems, VR panoramas, AR scenes, digital-human tour guides, and tourism data dashboards, and its AI metaverse platform was named in January 2026 among 86 audiovisual-system typical cases for 2025 by five national bodies including MIIT and the Ministry of Culture and Tourism.
36. Daspatial (Dashi Zhihui) (武汉大势智慧科技有限公司): Wuhan 3D-reconstruction company whose Digital Wudang project and Entering Wudang VR space carry the mountain’s named virtual guides.
37. Datong Daily Media Group (大同日报传媒集团): Shanxi media group behind China’s first Mulan 3D hyper-realistic digital human for cultural tourism.
38. EZXR (易现科技): EZXR builds AR-anchored digital humans: customizable 2D/3D guides with real-time AI voice interaction.
39. Global DT (环球数科): Shenzhen enterprise-AI company whose digital-human creation and service platform, built on a culture-tourism large model, made the MIIT 2025 metaverse typical cases.
40. Gooest (Daqing Sitech Media) (大庆思特传媒科技有限公司): Daqing interactive-multimedia maker with sixteen years of AI digital-human narrators in museums nationwide, DeepSeek-connected docents included.
41. Guaishou AI Digital Human (怪兽AI数字人), operated by Hangzhou Guaishou Intelligent Technology, supplies 2D avatar cloning, live-streaming software, and holographic cabins, and markets a scenic-area digital-human guide offering multilingual commentary, 24/7 Q-and-A, navigation, and visitor-data analytics, though publicly named 5A deployments remain limited.
42. Guangdong Guangzhou Daily Media (广东广州日报传媒股份有限公司): The Guangzhou Daily group’s listed media company, which runs the Guangbao AI digital human platform and in April 2026 built customised digital humans with Dongguan’s Guanyinshan scenic area.
43. Guangxi Lvfa Yuanjing (广西旅发元境文化旅游开发有限公司): Digital humans sold into cultural tourism, alongside AR night-tour platforms and digital twins.
44. Guizhou Ant Dongfang Technology (贵州省蚂蚁东方科技有限公司): A Smart Guide AI digital human tour guide system combining VR, large models and beacon positioning.
45. Guizhou Cultural Performing Arts Industry Group (贵州文化演艺集团): Wholly state-owned Guizhou performing-arts group whose digital-culture subsidiary made the Wang Yangming digital human and the province’s ticketing platform.
46. Guizhou Shuzhi Culture Technology (贵州省数智文化科技有限公司): Digital Person Wang Yangming and virtual anchors for cultural tourism, built on the Piaoliang ticketing platform.
47. Huawei Cloud Pangu (华为云盘古) provides the Pangu digital human model behind Huawei Cloud’s MetaStudio digital-human production line, which Huawei Cloud sells for government, finance, retail, media, and cultural tourism, though no named scenic deployment has been found.
48. Huazhong University of Science and Technology (华中科技大学): Built museum digital humans Chuyin and Chutie with the Hubei Provincial Museum; Chuyin covered the Two Sessions as an AI reporter.
49. Hunan Meichuang Digital Technology (美创数字): Builds immersive large-space and smart-museum installations for cultural tourism.
50. Hunan TV and Broadcast Intermediary (湖南电广传媒股份有限公司): Listed Hunan media-investment company whose Digital Chuanshan Academy presents philosopher Wang Fuzhi as an interactive AI digital human.
51. iFlytek (科大讯飞), through its AI virtual-human interaction platform, built Tangxiaobao (唐小宝) for Xi’an Datang Everbright City, launched at Spring Festival 2025 in partnership with Tongcheng Travel, delivering dialogue, navigation, and real-time Q-and-A inside the Datang digital culture-commerce-tourism mini-program, alongside the Datang Huiwan Card (大唐惠玩卡) issued with Tongcheng.
52. Jiangsu Maike Digital Space (江苏麦克数字空间营造有限公司): Changzhou digital-culture builder whose Digital Human IP Factory puts costumed historical figures and mascots into scenic parks and malls.
53. Jiangsu Phoenix Xinhua Printing Group (江苏凤凰新华印务集团有限公司): Phoenix printing group whose museum’s AI digital human Bi Sheng demonstrates movable type to study-tour visitors.
54. Juyou Technology (巨有科技): Builds AI digital-human guides for tourism venues, integrated with AR and systems.
55. Liangsheng Digital (良胜数字): Hangzhou designer of hyper-realistic AI digital-life characters, including West Lake’s legendary figures as phone-camera digital humans.
56. Metaverse Matrix (元界矩阵): Metaverse Matrix uses digital humans for tourism guide Miaoyuanzhang and livestream sales.
57. NetEase Fuxi (网易伏羲) is NetEase’s AI and digital-human research lab. In November 2020 it fitted out Hangzhou’s China Silk City pedestrian street, its first outdoor AI deployment, with Suwen (素问) from the game Justice Online as AI virtual spokesperson, alongside virtual commentary, motion capture, and AI poetry.
58. Ningxia Shengtian Cai Digital Technology (宁夏盛天彩数字科技股份有限公司): The Yuan You Ningxia metaverse tourism platform, with interactive meta-protagonist characters across 21 scenic spots.
59. Oriental Pearl (东方明珠): SMG’s listed new-media arm, putting digital humans into a cultural-tourism stack it distributes on its own IPTV and OTT licences.
60. SenseTime (商汤科技) published the white paper AI 2.0 Digital Human Platforms Empowered by Large Models in April 2024 with the Shanghai Artificial Intelligence Technology Association and others, presenting its SenseAvatar (如影) platform, co-drafted the CAICT digital-human reference framework, and built the Laozi digital human with Sanmenxia Cultural Tourism Group and the Lingbao government, unveiled at Hangu Pass on 20 May 2025.
61. Shaanxi Digital Performing Arts Technology (陕西数字演艺科技有限公司): State-owned Shaanxi Performing Arts Group subsidiary whose cultural-tourism digital human Qin Qiaoqiao is its fourth AI digital human IP.
62. Shaanxi Lingjing Tuopu Digital Technology (陕西灵境拓朴数字科技有限公司): The Silk Road Spiritual Realm XR immersive space, with digital human interaction on Qin and Tang themes.
63. Shang Yicheng Technology and Culture Group (尚亦城（北京）科技文化集团有限公司): Presenter of Yi Qi, an ultra-realistic 3D tourism recommendation officer, in southern Xinjiang.
64. Shanxi Zhisheng Media Technology (山西智胜传媒科技股份有限公司): The originator of Qingniao, Shanxi’s first named virtual digital human and its cultural tourism promoter.
65. Shiyou Technology (世优科技) released its Bota (波塔) AI digital-human multimodal interaction system on 6 June 2024, says it has built more than two thousand digital humans for nearly a thousand clients, and fields cultural-tourism avatars including a digital general at the Ili General’s Mansion, the Dali city avatar Xiao Jinhua (小金花) developed and operated by Digital Dali and launched on 6 September 2024, the Shanxi Cultural Tourism virtual promoter Qingniao (青鸟), Chen Xiaoxiang (沉小香) at Mount Hua, and Fujian’s Min Haichuan (闵海川).
66. Shuming Technology (数命科技): Wuhan generative AI digital human company; flagship product Jing Xiaochu deploys in 30+ museums across China.
67. Sichuan Wutong Technology Group (物通科技): Chengdu IoT and AI group whose Jiezuobiao metaverse platform carries AI virtual-human guided tours for digitalised scenic areas.
68. Sichuan Yifang Smart Technology (四川易方智慧科技有限公司): A digital-twin transportation and culture-tourism metaverse platform on the national case list.
69. Silicon Intelligence (硅基智能), the Nanjing-based digital-human company whose Yandi large model completed generative-AI filing in April 2024, offers cultural-tourism agents with an optional digital-human IP, and in January 2026 proposed digital-human cloning to bring the travel writer Xu Xiake to life for Jiangyin.
70. Tencent Cloud Digital Intelligent Human (腾讯云智能数智人), Tencent Cloud’s multimodal digital-human system, supplied interaction for the National Museum’s Aiwenwen, powers the flying-maiden guide Longnü (龙女) at Nanjing’s Da Bao’en Temple Ruins Museum, launched in 2023, and Tencent Cloud released the Cultural-Tourism Industry Large-Model Standard with CAICT in September 2024.
71. Tencent Cultural Tourism (腾讯文旅), Tencent Cloud’s cultural-tourism business, whose solutions head Luo Chaoliang is a Tencent Cloud vice-president, reports more than three hundred projects, including One Phone Tours Yunnan, launched with the Yunnan government in 2018 as China’s first province-wide smart-tourism platform and run by Yunnan Tengyun, One Phone Tours Wulong, and face-recognition entry at the Longmen Grottoes from September 2017.
72. Tencent Hunyuan (腾讯混元) is Tencent’s large-model family; on 12 December 2025 Tencent’s SSV Digital Culture Lab launched Tanyuan AI (探元AI) for museums, built on Hunyuan and DeepSeek, offering on-site guiding, object commentary, and photo recognition of objects.
73. Tianjin Lingjing Zhiyou Technology (天津灵境智游科技有限公司): An AI digital human and AR cultural-tourism SaaS platform, and the Qimiao Quyou tour mini-program.
74. Tuoshi Technology (拓世科技) launched the Tuoshi Fabao (拓世法宝) AI digital-human video tool in August 2023 and followed it with digital-human all-in-one machines for government service halls and front desks.
75. Unicom Digital Technology (联通数字科技有限公司): China Unicom’s digital-technology company; built the National Natural History Museum’s guided-tour digital human.
76. Virdyn (虚拟动力), the Guangzhou-based motion-capture and AI-interaction vendor, built the Wang Bo digital human at the Tengwang Pavilion in Nanchang, which from May Day 2023 scored visitors reciting the Preface to the Tengwang Pavilion and gave free entry to those who passed, and now also answers visitors’ questions.
77. Wutong Technology (Beijing) (吾仝科技): Fantuo’s museum-technology subsidiary, whose Wutong Museum lets visitors converse with the hyper-real digital human of Zen Master Dongming.
78. Xmov / MoFa Technology (魔珐科技), the Shanghai 3D digital-human company also referenced as Mofa Technology, MagicFace, and Morpho, runs the Youyan (有言) 3D digital-human video platform and created the virtual idol Ling (翎), though no named tourism deployment has been found.
79. Yidian Zixun (一点资讯): News aggregator that built Hubei’s first provincial cultural-tourism digital human.
80. Yuan Taishan Digital Technology (元泰山数字科技): Taishan Culture-Tourism Group’s SOE tech arm, maker of Mount Tai’s AI digital-human tour guide with historical-figure companions.
81. Yuanyuan Technology (元圆科技), the virtual-human subsidiary of Tianyu Digital Technology, created Tianyu (天妤), a virtual human modelled on the Dunhuang flying apsaras, which made Shanxi Cultural Tourism’s “Xun Long He Sui” (寻龙贺岁) new-year video, and won the Shanxi culture and tourism department’s virtual-human promotion project.
82. Yunnan Jiangwu Culture Technology (云南讲武文化科技有限公司): A digital Xu Xiake guiding the Kunming culture-and-tourism experience 霞客游滇·大观寻章.
83. Zhejiang Aoen Technology (浙江奥恩科技有限公司): Wenzhou digital-culture-tourism maker of the Xie Xiaoling digital human guiding the Garden Expo park, from years of poetry-metaverse heritage work.
84. Zhongchuan Wenlu (中传文旅): Beijing cultural-tourism developer whose digital-human work reached the four-ministry 2025 metaverse case list, with a Weibo account named for metaverse application scenarios.

Travel and Payment Platforms : Consumer platforms that carry tourism digital humans and agents to visitors.

85. Alipay (支付宝), operated by Ant Group, made Huangshan Scenic Area China’s first “full-journey AI companion” scenic area, announced on 5 September 2024 at the Inclusion·Bund Summit: a Huangshan agent built on Ant’s Bailing large model follows the visitor’s location to offer guides, commentary, ride-hailing and nearby food, and is reached through the Zhixiaobao (支小宝) app launched the same day. Alipay also carries Hangzhou’s Hangxiaoyi city agent, called up by tapping its tags at more than 40,000 service points, and in December 2025 Zhengzhou Haichang Ocean Park’s Hai Xiaochang (海小昌) agent.
86. Qunar (去哪儿), launched Lingfeng (聆风) on 23 October 2024, digital-human hosts that answer questions around the clock in livestreams on hotel pages and that Qunar calls the online-travel industry’s first interactive digital human, and filed its AI travel assistant as an application-level large model in March 2025.
87. Tongcheng Travel (同程旅行), Suzhou-based and listed as 0780.HK, runs the travel large model Chengxin (程心), which completed both deep-synthesis algorithm and large-model filings in April 2024, was written up in the National Data Administration’s 2024 Data Elements × case collection, and partnered on the Tangxiaobao deployment at Xi’an Datang Everbright City.

Policy, Standards and Research : The ministry, standards body and research institute that set the framework.

88. China Academy of Information and Communications Technology (中国信通院 / CAICT) led the industry standard YD/T 4393.1-2023, Virtual Digital Human Indicator Requirements and Evaluation Methods, Part 1: Reference Framework, published by MIIT on 28 July 2023 through the CCSA, with Tencent, Baidu, the Nanjing New-Generation AI Institute, NetEase, and SenseTime as co-drafters. On 5 September 2024, at the Tencent Global Digital Ecosystem Summit, it released the Cultural-Tourism Industry Large-Model Standard drawn up with Tencent Cloud.
89. China Tourism Academy (中国旅游研究院) is the Ministry of Culture and Tourism’s research institute and data centre. Its National Smart Tourism Development Report 2024, released in December 2024, cites digital-human Q-and-A for older visitors in Hulunbuir’s tourism mini-program, and its 2023 policy research included a project on digital virtual humans in destination marketing.
90. Ministry of Culture and Tourism (文化和旅游部) issued the Smart Tourism Innovation Development Action Plan on 6 May 2024 with four co-signing agencies; selected 24 smart-tourism immersive-experience pilots in 2023, followed by a first joint batch of 42 with NDRC and MIIT in January 2024; published the 2024 National Smart Tourism Solutions, ten top and twenty excellent, under document 办资源函〔2025〕46号 dated 22 January 2025; and in November 2024 approved its first eleven Technology Innovation Centres, including the Scenic-Area Transaction Data Element-ization centre hosted by Piaofutong.