China Provincial-level Tourism Authorities

中文摘要 ↓

Each of China’s 34 provincial-level administrations has a culture and tourism authority, and most of them now use digital humans. This page covers all 34: 23 provinces, 4 municipalities, 5 autonomous regions and 2 special administrative regions. Few of these bodies build digital humans themselves. They commission branded virtual ambassadors, such as Caiyun in Yunnan (2022), Liu Sanjie in Guangxi (2023), and Chuyi and Xuanlong in Jilin (2024); put digital human guides into provincial tourism apps and mini-programs; select and publicise showcase cases; and write digital humans into provincial plans, such as Jiangsu’s “Artificial Intelligence + Culture and Tourism” Action Plan (2026–2028). The national anchor is the Smart Tourism Innovation Development Action Plan (办资源发〔2024〕82号), issued on 6 May 2024 by the Ministry of Culture and Tourism with four other national bodies. Entries are grouped by type of administration, alphabetical within each; an authority with a database record links to it, and its full description is there.

23 Provinces :

• Anhui Provincial Department of Culture and Tourism (安徽省文化和旅游厅) — Anhui’s provincial tourism department, whose AIGC competition ran a digital human track and whose 2025 plan calls for virtual digital human concerts.

• Fujian Provincial Department of Culture and Tourism (福建省文化和旅游厅) — Fujian’s provincial tourism department, which launched the digital humans Fuduoduo and Xiao Fuduoduo with Fujian Mobile and Migu Xinkong.

• Gansu Provincial Department of Culture and Tourism (甘肃省文化和旅游厅) — Gansu’s provincial tourism department, whose 2025 scenic-area livestream campaign brought in digital humans and which led the Ruyi AI tourism agent.

• Guangdong Provincial Department of Culture and Tourism (广东省文化和旅游厅) — Guangdong’s provincial tourism department, whose AI + culture and tourism case call sought intelligence-driven digital humans.

• Guizhou Provincial Department of Culture and Tourism (贵州省文化和旅游厅) — Guizhou’s provincial tourism department, which initiated Huang Xiaoxi, the provincial digital human built by Moutai Cultural Tourism.

• Hainan Provincial Department of Tourism, Culture, Radio, Television and Sports (海南省旅游和文化广电体育厅) — Hainan’s tourism and culture department, co-producer of the AI musical Xin’an Dongpo with its AI Su Dongpo, Po Shu.

• Hebei Provincial Department of Culture and Tourism (河北省文化和旅游厅) — Hebei’s provincial tourism department, whose digital innovation cases include Ji Xiaoyou, the AI digital human of the Beijing-Tianjin-Hebei joint ticket.

• Heilongjiang Provincial Department of Culture and Tourism (黑龙江省文化和旅游厅) — Provincial tourism department running a digital-human tour guide in the image of Harbin guide Xin Da Piaoliang.

• Henan Provincial Department of Culture and Tourism (河南省文化和旅游厅) — Henan’s provincial tourism department, which has shown a Fu Hao digital human under its Walking Henan, Reading China brand.

• Hubei Provincial Department of Culture and Tourism (湖北省文化和旅游厅) — Hubei’s provincial tourism department, behind the virtual spokesperson Hu Bei’er and the museum-artefact digital humans Chu Yin and Chu Tie.

• Hunan Provincial Department of Culture and Tourism (湖南省文化和旅游厅) — Hunan’s provincial tourism department, which launched the digital virtual human Xiang Xiaomei as its tourism promoter in 2022.

• Jiangsu Provincial Department of Culture and Tourism (江苏省文化和旅游厅) — Jiangsu’s provincial tourism department, whose Suxin You platform is fronted by the digital human Susu.

• Jiangxi Provincial Department of Culture and Tourism (江西省文化和旅游厅) — Jiangxi’s provincial tourism department, project unit for the Cloud Tour Jiangxi platform with its digital human module.

• Jilin Provincial Department of Culture and Tourism (吉林省文化和旅游厅) — Jilin’s provincial tourism department, whose ice-and-snow virtual humans Chuyi and Xuanlong were built by Blue Universe.

• Liaoning Provincial Department of Culture and Tourism (辽宁省文化和旅游厅) — Liaoning’s provincial tourism department, whose smart cultural tourism platform covers the whole trip; the province’s digital humans belong to others, such as the Liaoning Provincial Museum’s AI guide Lu Li and the Liaoning Provincial Library’s Red Six Lands digital human guide.

• Qinghai Provincial Department of Culture and Tourism (青海省文化和旅游厅) — Qinghai’s provincial tourism department, whose 2025 festival experience hall offered AI digital human reading companions.

• Shaanxi Provincial Department of Culture and Tourism (陕西省文化和旅游厅) — Shaanxi’s provincial tourism department, host of the 2023 forum where the Mount Hua digital human Chen Xiaoxiang was unveiled.

• Shandong Provincial Department of Culture and Tourism (山东省文化和旅游厅) — Shandong’s provincial tourism department, whose cultural-tourism technology catalogue admits digital human solutions.

• Shanxi Provincial Department of Culture and Tourism (山西省文化和旅游厅) — Shanxi’s provincial tourism department, which introduced the hyper-realistic virtual human Qingniao as its tourism star promoter.

• Sichuan Provincial Department of Culture and Tourism (四川省文化和旅游厅) — Sichuan’s provincial tourism department, whose panda digital human Anyi fronts the Anyi Sichuan brand.

• Taiwan Region Tourism Administration (台湾地区“交通部观光署”) — Tourism authority of Taiwan, China, whose mascot OhBear fronts an AI itinerary assistant and which opened its 2024 Tourism Industry Digital Expo with 3D digital avatars.

• Yunnan Provincial Department of Culture and Tourism (云南省文化和旅游厅) — Yunnan’s provincial tourism department, which brought Yunnan’s first virtual human, Caiyun, onto its Douyin account in 2022.

• Zhejiang Provincial Department of Culture, Radio, Television and Tourism (浙江省文化广电和旅游厅) — Zhejiang’s culture, broadcasting and tourism department, whose new-formats guidance called for virtual digital human commentary.

4 Municipalities :

• Beijing Municipal Bureau of Culture and Tourism (北京市文化和旅游局) — Beijing’s culture and tourism bureau, which launched the AI digital human Jingling for a Central Axis heritage series.

• Chongqing Municipal Commission of Culture and Tourism Development (重庆市文化和旅游发展委员会) — Chongqing’s culture and tourism commission, which cites the Dazu Rock Carvings AI digital human Xiao Di as a model of AI tourism.

• Shanghai Municipal Administration of Culture and Tourism (上海市文化和旅游局) — Shanghai’s culture and tourism administration, whose service centre runs a digital human assistant for permit applicants.

• Tianjin Municipal Bureau of Culture and Tourism (天津市文化和旅游局) — Tianjin’s culture and tourism bureau; the city’s digital humans belong to others, such as Tianjin Library’s AI librarian Shu Xiang and the Liang Qichao digital human in Hebei District’s Italian-Style District.

5 Autonomous Regions :

• Guangxi Department of Culture and Tourism (广西壮族自治区文化和旅游厅) — Guangxi’s regional tourism department, which guided and named the hyper-realistic Liu Sanjie digital human its tourism ambassador.

• Inner Mongolia Department of Culture and Tourism (内蒙古自治区文化和旅游厅) — Inner Mongolia’s regional tourism department, whose i-You Inner Mongolia platform runs AI Q&A agents; the digital docent Hongge’er belongs to the Inner Mongolia Museum.

• Ningxia Department of Culture and Tourism (宁夏回族自治区文化和旅游厅) — Ningxia’s regional tourism department, which presents winter tourism with a presenter-plus-digital-human format.

• Tibet Department of Culture and Tourism (西藏自治区文化和旅游厅) — Tibet’s regional tourism department; the region’s digital human guide, Dawa Drolma at the Tibetan Kings’ Tombs Museum, belongs to Qonggyai County.

• Xinjiang Department of Culture and Tourism (新疆维吾尔自治区文化和旅游厅) — Xinjiang’s regional tourism department, co-host of the 2023 youth design competition that unveiled a Xinjiang virtual digital human.

2 Special Administrative Regions :

• Hong Kong Culture, Sports and Tourism Bureau (香港文化体育及旅游局) — Hong Kong’s culture, sports and tourism bureau, under whose framework the Tourism Board brought in the virtual idol Xingtong for a 2023 Douyin dance campaign.

• Macau Cultural Affairs Bureau & Tourism Office (澳门文化局 / 旅游局) — Macao’s tourism and cultural bureaus: the Tourism Office’s intelligent customer service with CTM slated a digital human concierge, and its travel expos have used digital human hosts.