Zhongying Niannian
- Chinese name
- 中影年年
- Pinyin
- Registered name
- 中影年年（北京）科技有限公司
- Unified Social Credit Code
91110114579053389Dregistered in Beijing 北京- Website
- 3362128720
Hyperreal and film-grade studios
Zhongying Niannian (中影年年) is a Beijing-based 3D animation studio and AIGC company headquartered in Changping District, led by founder and chairman Guo Yong (郭勇). It began as an animation house — its 3D series include Shaonian Gexing (《少年歌行》), Yuan Long (《元龙》), Xuese Cangqiong (《血色苍穹》), Xin Jue (《芯觉》), Yongzhe Da Maoxian (《勇者大冒险》), Shengsi Huifang (《生死回放》) and Sanshiliu Qi (《三十六骑》) — and has since built the production technology behind that output into a business of its own, supplying digital-human and 3D content tooling to studios, brands and cultural-tourism operators. Public accounts of its founding differ, one industry profile dating it to 2009 under a former name, Beijing Longma Century, and other write-ups giving 2011.
Its digital-human work centres on MetaEco, described as a high-efficiency digital content production platform offering digital-human generation as a service, built alongside a set of self-developed models: the Ruyi (如意) large model, an AIG 3D large model, and product lines reported in 2024 as Niannian Caijiao (年年彩椒) for intelligent 3D modelling and Niannian Dazitai (年年大姿态) for digital-human generation. The underlying capabilities described in public material include image-to-3D reconstruction, realistic facial expression systems and audio-driven lip synchronisation. In 2022 the company formed a joint research laboratory with Huawei’s 2012 Laboratories aimed at generative AI and three-dimensional digital content, and public accounts credit that collaboration with a digital-human production line and participation in digital-human industry standards work.
The company’s own digital spokesperson, Yingying (映映), is a virtual human it developed in-house and uses as a brand-facing avatar; it appeared at ChinaJoy 2023 demonstrating real-time AI-driven avatar generation and on-screen interaction. The company has also established an East China regional headquarters in the Shinan district of Qingdao, presented as an AIGC technology-empowerment platform and associated with the development of the Ruyi (如意) model and MetaEco. It is described in Chinese coverage as a national high-technology enterprise and a Beijing “specialised and innovative” (专精特新) enterprise, and in 2024 it was named a Key Enterprise Partner by the Hong Kong SAR government. A Series C financing round is reported for March 2026.