Yancheng Bairui Network Technology

中文摘要 ↓

Registered name

盐城佰瑞网络科技有限公司

Unified Social Credit Code

91320913MAEBX5JK0X registered in Jiangsu 江苏

Round-the-clock live commerce

Yancheng Bairui Network Technology (盐城佰瑞网络科技有限公司), known as Bairui Technology (佰瑞科技), is a live-commerce company in the big-data industrial park of Yancheng’s Yannan High-tech Zone. It began operating in March 2025 and is run by general manager Ge Fujun (葛付军).

It sells home appliances online for brands including Midea (美的), Hualing (华凌) and Little Swan (小天鹅) through a mix of platform sales, human hosts and digital-human live streams. It has built its own digital-human live-streaming system, an AIGC content factory and an AI customer-service system called Dianxiaomi (店小秘), which it demonstrated to the zone in November 2025; the zone reports that digital-human streams cut the cost of a single broadcast by 65% and run around the clock.

Xinhua Daily (新华日报) named its self-developed digital-human live-streaming technology in an October 2025 report on the Yangtze River Delta (Yancheng) digital audiovisual industry base, with transactions expected to pass 100 million yuan that year.