Xinhua Zhiyun
- Chinese name
- 新华智云
- Pinyin
- Registered name
- 新华智云科技有限公司
- Unified Social Credit Code
91330000MA27U0BK45registered in Zhejiang 浙江- Website
- 6209875305
Xinhua Zhiyun (新华智云; legal entity 新华智云科技有限公司) is a Hangzhou-based media artificial intelligence company founded on 12 June 2017 as a joint venture between the Xinhua News Agency and Alibaba (阿里巴巴). It is registered at 浙江省杭州市西湖区文一西路460号文娱中心430室 with a registered capital of 490,196,079 yuan, its legal representative is 傅丕毅, and it files under 浙ICP备19042647号 across both www.xinhuazhiyun.com and its product domain www.shuwen.com. XinhuaNet (新华网) is a shareholder and has been moving to majority-own it; it announced a proposed public listing of part of its holding for transfer in March 2021, and announced the completion of a shareholder change in the joint venture in 2025.
It is a digital human producer, and digital humans are a product line rather than an adjacency. Its Yuanmao (元卯) family of ultra-realistic digital humans, launched at an event jointly hosted with XinhuaNet, combines real-person driving and intelligent driving with computer graphics and AI, and is positioned to give county-level integrated media centres their own synthetic presenters for news production and distribution. The family was named one of the ten cases in the 2023 digital human practice case list. The company also fields the Hua Zhiyun virtual presenter, and it supplied the real-person AI modelling behind Xiaoyan (小燕), the AI virtual anchor Jiangxi Broadcasting Television launched at the provincial Two Sessions in January 2021 — the first virtual anchor at that event and Jiangxi’s first named, publicly operational digital human.
Its platform business is what the digital humans ship inside. Media Brain (媒体大脑), described at launch as China’s first media artificial intelligence platform, and MAGIC, a short-video production platform, are both operated by the company and both carry their own verified accounts. Coverage in May 2026 established that the AI video and digital human capabilities marketed under XinhuaNet’s Xinhua Smart Brain (新华智脑) partner brand are in fact built and operated here and ship through these named products rather than through the wrapper. In June 2026 XinhuaNet committed 1.12 billion yuan to the state-backed Xinhua Yudian (新华语典) political-news AI agent, combining Xinhua Zhiyun’s MAGIC platform, AIGC-Safe deepfake detection, virtual digital humans and the Yuanmao metaverse system for party-government, state-owned enterprise, university and research-institute customers.
Its customers are institutional media and government. An award notice published by the 盐城市财政局 records its code and registered address against the 东台市融媒体中心智能媒资系统建设项目, an intelligent media asset system for a county-level integrated media centre — the deployment shape the Yuanmao positioning describes, procured rather than announced.