Tianyoude Highland Barley Spirit

中文摘要 ↓

Chinese name

天佑德酒

Pinyin

Tiānyòudé Qīngkējiǔ

Registered name

青海互助天佑德青稞酒股份有限公司

Unified Social Credit Code

91630000757421245D registered in Qinghai 青海

Stock code

• SZSE:002646 Shenzhen Stock Exchange 深圳证券交易所

Website

• www.002646.com

Brand ambassadors and short drama

Qinghai Huzhu Tianyoude Highland Barley Spirit Co., Ltd. (青海互助天佑德青稞酒股份有限公司, SZSE: 002646), the Huzhu County maker of highland-barley (qingke) baijiu, created the digital virtual character 李灵儿 (Li Ling’er) for its qingke spirit. The first phase, completed in January 2023, built her two-dimensional and 3D images, with a design combining Tibetan dress and traditional culture with a modern look; the company confirmed on the investor platform that she is its own digital virtual character and that it was using her for product-introduction videos. On 2 September 2024 it launched an AI intelligent system for her, built on a large-model base with a company-specific knowledge library, completing the second phase and letting her converse with customers.