Taobao

中文摘要 ↓

Chinese name

淘宝

Pinyin

Táobǎo

Registered name

浙江淘宝网络有限公司

Unified Social Credit Code

913301107517434382 registered in Zhejiang 浙江

Website

• www.taobao.com

Round-the-clock live commerce

Taobao (淘宝), registered as Zhejiang Taobao Network Co., Ltd. (浙江淘宝网络有限公司), is Alibaba Group’s consumer marketplace, established in 2003 and based on Wenyi West Road in Hangzhou’s Yuhang District. Through its livestreaming channel Taobao Live (淘宝直播) it has made digital human hosts part of everyday selling: it began piloting digital human livestreams in 2024, 2025 was their first full year of operation, and over the 2026 618 shopping festival digital human streams on Taobao averaged more than 100 million yuan in sales a day, with more than a billion views.