Sinopec Marketing

中文摘要 ↓

Registered name
中国石化销售股份有限公司
Unified Social Credit Code
91110000100003102B registered in Beijing 北京
WeChat
  • 中国石化易捷加油 (Service · Channel)

Customer service and contact centre

Sinopec Marketing (中国石化销售股份有限公司, formerly 中国石化销售有限公司) is the fuel-sales arm of China Petroleum & Chemical Corporation (Sinopec, 中国石油化工股份有限公司). It runs Sinopec’s nationwide network of service stations through provincial branches such as Guangxi Petroleum (广西石油).

On 18 January 2025 Sinopec launched what it called the oil and petrochemical industry’s first AI digital employee, piloted the same day at more than 40 service stations around the country. Science and Technology Daily (科技日报) and Xinhua described it at Guangxi’s Nanning Xinyang station (南宁新阳加油站): a digital employee on the fuel pump’s large screen quotes the price of 95-octane petrol, prompts the driver to fill up and, asked for travel advice, suggests sights near the station. Sinopec’s own newspaper (中国石化报) reports that the launch was held by the fuel sales enterprise at Beijing Petroleum’s Huaifeng Road station (北京石油怀丰路加能站), with Sinopec group deputy general manager Lü Lianggong (吕亮功) present. China Chemical Industry News (中国化工报) listed it among the sector’s top ten smart-manufacturing stories of 2025.

The digital employee has since spread across the network, with first deployments reported at stations in Putian (Fujian) and Hefei (Anhui) in late 2025. By 2026 the Nanning station’s version was named Xiaoyou (小油) and works as fuel attendant, cashier, safety officer and customer-service agent. Local branches buy pump screens for it through their own procurement. No source names the developer of the digital employee.