Sichuan Guancha Zhimei

Chinese name
观察智媒
Pinyin
Guānchá Zhìméi
Registered name
四川观察智媒科技有限公司
Unified Social Credit Code
91510100MAEMT8PB1J registered in Sichuan 四川

State media anchors · Models and generation engines

Sichuan Guancha Zhimei (四川观察智媒科技有限公司) is the smart-media technology company that Sichuan Radio and Television unveiled on 18 June 2025 — held 80% by Sichuan Radio, Film and Television Media Group (四川广电传媒集团) and 20% by the 四川观察 new-media company — as the carrier of the broadcaster’s shift from content producer to internet audiovisual ecosystem builder. Its founding team of around thirty merged the technology staff of the 四川观察 app with the broadcaster’s all-media technology centre; the chairman is Yue Xueyuan (岳学渊) and the chief technology officer is Yang Ke (杨科), on registered capital of RMB 30 million.

Its product line pairs the Chuantai large model (川台大模型), trained on a mainstream-opinion corpus with Sichuan regional character, with digital-human technology under the 观观 smart-media model, plus the Panda Smart Media cloud platform (熊猫智媒云平台) for intelligent production, distribution, rights trading and analytics. November 2025 reporting framed the company around a “large model + digital human” dual drive for intelligent media production, with newsroom-facing digital-human systems approaching realistic reporter-style presentation.