Shenzhen Spring Trade Fair (LED CHINA & SIGN CHINA)
- Chinese name
- 深圳春交会
- Organizer
- Trust Exhibition Co., Ltd. (闻信展览服务有限公司)
- City
- Shenzhen
- Held
- March
- Cadence
- annual
- Website
The 25th LED CHINA (深圳国际LED智显新科技春交会) & SIGN CHINA (深圳国际广告新科技春交会) Shenzhen Spring Trade Fair (深圳春交会), held March 1–3, 2026 at the Shenzhen Convention Center (Futian), featured AI digital humans as a central exhibit category under the banner of “AI digital signage and commercial display.” Key applications demonstrated included digital humans deployed on LED screens for low-cost intelligent Q&A and multilingual interaction, digital humans functioning as in-store virtual assistants in retail settings, and digital humans used in corporate live-streaming contexts. The full production chain — covering AI digital humans, virtual anchor broadcast screens, and interactive digital human terminals — was represented on the show floor. Exhibiting companies in this category included Wanguo, Bojue China, Ruyuan Intelligence, and Gongxian Shengshi . Digital human technology at the fair was presented in combination with naked-eye 3D displays, holographic projection, and metaverse applications, with the MES Metaverse Innovation Award established on-site under the guidance of the China Electronics Video Industry Association (中国电子视像行业协会). The fair positioned digital humans as a driver of transformation in the advertising, retail, and cultural tourism industries.