Shanghai United Media Group
- Chinese name
- 上海报业集团
- Pinyin
- Unified Social Credit Code
123100004250134130registered in Shanghai 上海
Shanghai United Media Group (上海报业集团) is the Shanghai municipal newspaper group, formed in 2013 from the merger of 解放日报报业集团 and 文汇新民联合报业集团. It is registered as a 事业单位 with 李芸 as legal representative and is headquartered on Dushi Road in Minhang. Its outlets include The Paper (澎湃新闻), Jiemian (界面), CLS (财联社) and Eastern.com (东方网).
It is a carrier of digital humans at portfolio scale rather than in a single outlet. It is described as operating an AI super-platform and a digital human matrix spanning The Paper, Jiemian and CLS, an arrangement that treats digital humans as a repeatable production asset across a converged media group rather than as a per-title experiment. Under an AI-led digital intelligence transformation strategy, its Eastern.com arm partnered with China Telecom Shanghai (中国电信上海公司) to build the Shanghai Cultural Smart Cloud (上海文化智云) and to run a scale-deployment system for digital humans in local news production, with commercial revenue models built around them.
It should not be confused with Shanghai Media Group (上海广播电视台), the municipal broadcaster, which is a separate organisation with its own record and its own registration.