Shanghai Pudong Development Bank
- Registered name
- 上海浦东发展银行股份有限公司
- Unified Social Credit Code
9131000013221158XCregistered in Shanghai 上海- Stock code
SSE:600000Shanghai Stock Exchange 上海证券交易所
- Website
- 2012572483
Finance under the filing regime
Shanghai Pudong Development Bank (上海浦东发展银行), the joint-stock commercial bank founded in 1992 at 12 Zhongshan East 1st Road on the Bund, deploys what its partner Baidu describes as the nation’s first financial digital-human assistant: the digital employee Xiao Pu (小浦), jointly developed with Baidu and announced in April 2019 with Baidu and China Mobile — an early enough entry that the 浦发银行-小浦 pairing appears as the service-persona example in the 2022 virtual-human industry commercialization report. Xiao Pu is a digital twin of a real advisor, positioned to extend high-quality advisory service across a customer base of over 80 million, and became the seed case for Baidu Cloud’s “future bank” solution.
The bank has kept investing around the deployment: in April 2026 it filed a patent on a business-data processing method designed to improve the accuracy of digital human-driven product recommendations, and it is presented as a frontrunner in the financial sector’s adoption of metaverse digital-human standards.