Shanghai Media Group
- Chinese name
- 上海广播电视台
- Pinyin
- Registered name
- 上海文化广播影视集团有限公司
- Unified Social Credit Code
12310000755025206Bregistered in Shanghai 上海- Website
Commercial broadcast and IPTV · Round-the-clock live commerce
Shanghai Media Group (上海广播电视台) is the municipal broadcaster for Shanghai. The station itself is registered as a public institution (事业单位) with the Shanghai institutional establishment commission office, under Song Jiongming (宋炯明), at 651 Nanjing West Road (南京西路651号) and 298 Weihai Road (威海路298号). It operates as one institution, two nameplates (一个机构两块牌子) with Shanghai Culture, Radio, Film and Television Group Co., Ltd. (上海文化广播影视集团有限公司), a wholly state-owned company incorporated on 31 March 2014 under the Shanghai municipal government with registered capital of 5 billion yuan, headquartered at 298 Weihai Road (威海路298号) in Jing’an. Between them they run twelve television channels including Dragon TV (东方卫视) and Yicai (第一财经), twelve radio frequencies, the Kankan News (看看新闻) news service, the Five Star Sports Channel (五星体育频道) sports channel, the home shopping platform Eastern Shopping (东方购物), and the listed Oriental Pearl New Media Co., Ltd. (东方明珠新媒体股份有限公司).
It is a carrier of digital humans across several of its outlets. It launched an AI digital cloud production platform called Gsports, with its sports channel rolling out a fully virtualised Sports News broadcast, and Eastern Shopping introduced an AI digital human presenter named Lingling (灵灵) for interactive shopping, part of a wider push to place intelligent agents in consumer-facing media.