Shandong Radio and Television
- Chinese name
- 山东广播电视台
- Pinyin
- Registered name
- 山东广播电视传媒集团有限公司
- Unified Social Credit Code
12370000575491736Lregistered in Shandong 山东- Website
- 2900118455
Commercial broadcast and IPTV · Round-the-clock live commerce
Shandong Radio and Television (山东广播电视台) is the provincial broadcaster for Shandong, registered as a public institution (事业单位) at 18567 Jingshi Road, Jinan (济南市经十路18567号) under He Xianzhuo (何宪卓), with founding capital of about 4.25 billion yuan. It operates as one institution, two nameplates (一个机构两块牌子) with Shandong Radio and Television Media Group Co., Ltd. (山东广播电视传媒集团有限公司), making it simultaneously a provincial public institution and a state-owned enterprise. Its outlets include the Shandong Satellite TV channel and the Lightning News (闪电新闻) service with its Lightning Sports (闪电体育) and Lightning Help Team (闪电帮帮团) brands.
It names its digital humans and uses them across formats rather than as a novelty. It has deployed ultra-realistic virtual digital humans Hailan (海蓝) and Daiqing (岱青) across news presentation, e-commerce livestreaming and entertainment interaction, and has built an AIGC platform providing digital human broadcasting alongside AI topic selection, smart editing, media-asset restoration and multimodal generation.