Shandong Radio and Television
- Chinese name
- 山东广播电视台
- Pinyin
- Registered name
- 山东广播电视传媒集团有限公司
- Unified Social Credit Code
12370000575491736Lregistered in Shandong 山东- Website
Shandong Radio and Television (山东广播电视台) is the provincial broadcaster for Shandong, registered as a 事业单位 at 济南市经十路18567号 under 何宪卓, with founding capital of about 4.25 billion yuan. It operates as 一个机构两块牌子 with 山东广播电视传媒集团有限公司, making it simultaneously a provincial public institution and a state-owned enterprise. Its outlets include the Shandong Satellite TV channel and the 闪电新闻 (Lightning News) service with its 闪电体育 and 闪电帮帮团 brands.
It names its digital humans and uses them across formats rather than as a novelty. It has deployed ultra-realistic virtual digital humans Hailan (海蓝) and Daiqing (岱青) across news presentation, e-commerce livestreaming and entertainment interaction, and has built an AIGC platform providing digital human broadcasting alongside AI topic selection, smart editing, media-asset restoration and multimodal generation.