Shandong Digital Culture Group
- Chinese name
- 山东数字文化集团
- Pinyin
- Registered name
- 山东数字文化集团有限公司
- Unified Social Credit Code
913700000629512314registered in Shandong 山东- Websites
Hyperreal and film-grade studios
Shandong Digital Culture Group (山东数字文化集团) positions digital humans as a core product line within a broader “digital culture infrastructure” stack, building ultra-realistic 3D avatars and interactive on-site hosts through its Yidian Tiancheng (壹点天成) full-type digital human platform and pairing them with domain models such as its self-developed Qilu Culture Large Model (齐鲁文化大模型) so that branded characters like “Lu Yun” (鲁韵) can deliver knowledgeable, conversational cultural interpretation in public-facing settings; across the same ecosystem it also frames digital humans as deployable components for media, culture, and event scenarios alongside adjacent platforms it promotes for metaverse-style activities, media-oriented large-model services, and multimodal content risk control, suggesting an end-to-end pipeline from digital human creation and real-time interaction to content governance and scenario deployment.
Shandong Digital Culture Group is the parent enterprise that anchors the rest of the named entities as parts of one consolidated “digital culture + media” ecosystem: its Yidian Tiancheng (壹点天成) “full-type” digital human platform is the technical production-and-deployment layer for creating and operating digital humans, and it is described as being paired with domain models such as the self-developed Qilu Culture Large Model (齐鲁文化大模型) so the resulting characters can be grounded in Shandong/Qilu cultural knowledge for interpretation, education, and public communication. Qilu Yidian (齐鲁壹点) and the “Qilu Yidian Media” references function as the group’s media-side distribution and operational context in which digital-human capabilities are framed, promoted, and applied, including broadcast and event-hosting scenarios.
- Bi Sidong (毕司东) – While not an executive of the new group, Bi Sidong is crucial as the Party Secretary and Chairman of Dazhong Press Group (大众报业集团), the state media conglomerate that reorganized its assets to form Shandong Digital Culture Group. He has overseen the formation of the group by integrating Dazhong’s media and cultural resources (including Qilu Yidian, creative parks, etc.) into the new state-owned enterprise. Under Bi’s leadership, the group was inaugurated on April 1, 2025 as part of a provincial strategy to advance “digital culture” in Shandong.
- Wei Chuanqiang (魏传强) – The Chairman (董事长) and Party Secretary of Shandong Digital Culture Group. Wei is a veteran media executive who previously served as Executive Deputy General Manager and Deputy Editor-in-Chief of Qilu Evening News (齐鲁晚报) and as Chairman of Shandong Rixin Media (山东日新传媒). In his current role (established 2025), Wei leads the group’s overall strategy and operations, focusing on merging media and technology. He often speaks for the group at public events as its Party Secretary and Chairman. (His titles are confirmed by official reports of the group’s launch and related events.)
- Lan Chuanbin (兰传斌) – The Party Deputy Secretary and General Manager (总经理) of Shandong Digital Culture Group. Lan is a Shandong University journalism alumnus and longtime editor (he has served as Deputy Editor of Qilu Yidian), now overseeing day-to-day management of the group’s business. He is often identified in news reports as the group’s general manager (党委副书记、总经理) responsible for implementing its digital media and culture initiatives. (For example, Lan delivered the welcome address as GM at a provincial storytelling contest in 2025.)
- Li Yan (李艳) – A Party Committee member and Deputy General Manager (副总经理) of the group. Li assists the General Manager in overseeing operations. In public reports, she is noted as “党委委员、副总经理李艳,” for example giving speeches at events held by the group or its partners. Her prior background is less public, but as deputy GM she helps lead projects in digital culture and media under Wei and Lan’s direction.
- Song Yao (宋耀) – Technical Director of Shandong Digital Culture Group and Deputy Editor-in-Chief of Qilu Yidian (齐鲁壹点). Song heads the group’s tech and R&D teams, leading initiatives like the “Yidian Tiancheng” digital human platform and related AI labs. He is cited in press as the group’s “技术负责人” (technology lead), emphasizing his role in building out the company’s laboratories and digital platforms. For instance, at an October 2025 tourism forum he is identified as “山东数字文化集团技术负责人” and spoke about integrating AI and immersive tech into cultural projects.