Shaanxi Xinkun Interactive Culture & Technology
- Registered name
- 陕西新昆互动文化科技有限公司
- Unified Social Credit Code
91611105MA6TWM5F3Tregistered in Shaanxi 陕西
Historical-figure revival · Exhibition and museum production
Shaanxi Xinkun Interactive Culture & Technology (陕西新昆互动文化科技有限公司) was established on 29 June 2018 with registered capital of five million yuan and 李荣 as legal representative. It is registered at Room 2068, second floor, 44 Hongguang Road, Fengdong New City in the Xixian New Area, west of Xi’an — the division digits of its code, 611105, are Fengdong New City’s own. Its registered scope is digital cultural creative content application services and digital content production services, which is unusually close to what it actually does.
Its position in the digital human value chain is as a producer, working for museums and memorial institutions rather than for consumer brands. In January 2023, in collaboration with the Eighth Route Army Xi’an Office Memorial Hall (八路军西安办事处纪念馆), it deployed what was reported as China’s first Eighth Route Army virtual digital person, drawing on 5G, virtual reality and cloud computing to provide guided tour narration, host dialogue sessions and support livestream services.
The delivery ran through a virtual exhibition cloud system the company developed itself, which is what distinguishes it from an integrator assembling a character out of third-party tooling. The character was later expanded into an in-person interactive installation at the memorial’s visitor centre, and the same system was applied to the virtual exhibition “The Great Woman: Helen Foster Snow in China.”
The company works in a politically weighted subject area — a revolutionary-history memorial and its narration — which is ordinary for the cultural-tourism digital human market in Shaanxi and is the reason its deployment was reported as a first.