Qinghai Normal University
- Chinese name
- 青海师范大学
- Pinyin
- Unified Social Credit Code
1263000044000147X2registered in Qinghai 青海- Website
Qinghai Normal University (青海师范大学), in Xining, operates Zhuoma (卓玛), a Tibetan-themed virtual digital human deployed as the university’s campus publicity ambassador — reported as the first dedicated virtual IP character created for a higher-education institution in Qinghai. Built in August 2023 by Guangzhou Virtual Dynamics (广州虚拟动力), with braided hair and Tibetan dress reflecting the region’s culture, Zhuoma fronts admissions promotion, campus short-video production, event hosting and cultural activities, and is cited in sector commentary as a model of virtual-digital-human use in university communications. The university also leads the State Key Laboratory of Tibetan Intelligence (藏语智能全国重点实验室), co-built with Tibet University and Nanjing University of Posts and Telecommunications, whose self-developed Zhida (智达) Tibetan large language model — Qinghai’s first generative AI model to complete national filing — was released in Beijing in April 2026 under laboratory lead Professor Duo La (多拉), with a “1+8” application matrix spanning translation, speech, text recognition and Tibetan medicine, and release reporting describing a Tibetan digital human broadcasting capability for media, government-affairs and education scenarios. An affiliated middle school of the university separately builds AI digital human micro-courses for classroom safety education.