Qingdao Haifa Culture Group

Registered name

青岛海发文化（集团）有限公司

Unified Social Credit Code

91370211MA3MJWQD5K registered in Shandong 山东

Civic identity

Qingdao Haifa Culture Group (青岛海发文化（集团）有限公司) was established on 3 January 2018 and is registered at 2567 Binhai Avenue in Qingdao’s Huangdao District, inside the West Coast New Area. Its registered capital is 100 million yuan, fully paid in, and its chairman and legal representative is 陈超. Its recorded industry is entertainment, and it is a subsidiary of the state-owned 青岛海发国有资本投资运营集团有限公司 (Qingdao Haifa State-owned Capital Investment and Operation Group), which holds its own registration.

Its position in the digital human value chain is as a carrier: the group runs the film-industry showcase the character fronts, so it hosts and distributes a digital human rather than buying one to advertise something else. In April 2023 it launched the digital human virtual recommendation officer Shiyi (拾忆) at the 2023 Qingdao Film and Television Week, in the West Coast New Area.

Shiyi is a male digital human, described as born in Qingdao and standing 185 centimetres, and designed as a virtual actor bridging digital and physical presentation rather than as a presenter reading copy. His name means picking up memories, alluding to Qingdao’s century as a film production city — which is also the group’s own business, since the West Coast New Area is where the city’s film industry is concentrated.

That makes the character an instrument of the group’s core activity rather than an advertisement beside it: a film-city operator putting a virtual actor at the front of its own industry showcase.