New Claw (Xinzhua)
- Registered name
- 成都新爪文化科技有限公司
- Unified Social Credit Code
91510107MAKCM7AN5Fregistered in Sichuan 四川
Likeness and IP rights · Virtual idol and IP agencies
Chengdu New Claw Culture Technology Co., Ltd. (成都新爪文化科技有限公司) operates Xinzhua (新爪), an AIGC digital-portrait licensing marketplace — a “face exchange” — established on 21 April 2026 in Chengdu’s Wuhou district with legal representative Wang Lulin (王禄林), founder Yu Zilin (余子林) and registered capital of RMB 1 million.
The platform matches real people’s portrait rights to AI content producers: licensors upload their likeness and set fees (AI short-drama use from about RMB 500 per production, advertising licences typically capped at two years), buyers acquire usage rights, and the licensed face enters model-generation pipelines for AI drama and advertising. Xinzhua takes a 30 percent brokerage fee on a non-buyout basis — licensors keep control of their digital-portrait assets and earn per authorized use. By early September 2026 the platform carried 200-plus live licensors (roughly 80 percent professional actors, influencers and streamers) with several hundred more in reserve, and Yu has said the goal is a “digital idol agency” rather than a middleman, with plans to grow collection points from seven to fifty. For rights protection it integrates Tengrui Cloud’s CPSP chain — blockchain evidence, monitoring, automated forensics — the “evidence-monitoring-forensics-rights protection” system the corpus records (june-2026). The venture drew a wave of national coverage in early September 2026 (21st Century Business Herald, Sina Finance) as the CAC’s draft digital-virtual-human measures put face licensing squarely inside the new compliance regime; the same coverage notes the frictions — platforms still requiring live identity verification per use, and enforcement that leans on self-reporting.