New China Life Insurance
- Registered name
- 新华人寿保险股份有限公司
- Unified Social Credit Code
911100001000238753registered in Beijing 北京- Stock code
SSE:601336Shanghai Stock Exchange 上海证券交易所
- Website
New China Life Insurance (新华人寿保险股份有限公司, branded 新华保险), the state-owned A+H-listed life insurer (SSE:601336, HKEX:01336), has been threading digital humans through its customer-service and public-education channels. In March 2026 it launched a digital human promotion ambassador (数字人推广大使) on its 95567 national customer hotline, framed as part of the “AI + finance” push of its Fifteenth Five-Year opening year, pairing digital technology with what it calls warm service. The company’s AI+ roadmap of late 2025 named a customer-service digital human system among the upgrades bringing virtual-agent support to 95567’s omni-media service, alongside its Zhiduoxin (智多新) intelligent-service robot, with intelligent channels already handling seventy-eight percent of customer-service volume and a smart claims project in parallel development. For the 2026 National Insurance Public Awareness Day on 8 July, the group deployed a proprietary AI digital human image as the carrier for insurance-knowledge promotional content on technology-enabled public service, and produced micro-drama series with AI creative tools; the hotline digital human layer had also been described as an innovation in policyholder interaction during the April 2026 service cycle.