Moutai Cultural Tourism
- Registered name
- 中国贵州茅台酒厂（集团）文化旅游有限责任公司
- Unified Social Credit Code
91520900072044301Nregistered in Guizhou 贵州
Scenic-area service · Civic identity
Moutai Cultural Tourism (中国贵州茅台酒厂（集团）文化旅游有限责任公司) was founded in July 2013 in Renhuai, Guizhou, as a wholly owned subsidiary of the Moutai group company, 中国贵州茅台酒厂（集团）有限责任公司 — not of the listed Kweichow Moutai (贵州茅台酒股份有限公司). It develops and operates tourism around Moutai Town.
Under the guidance of the Guizhou Department of Culture and Tourism it developed Huang Xiaoxi (黄小西), Guizhou’s digital ambassador for culture and tourism, launched on 10 April 2025 at the opening of the 19th Guizhou Tourism Industry Development Conference. Her name is taken from three Guizhou landmarks — Huangguoshu Waterfall, Xiaoqikong and the Xijiang Thousand-Household Miao Village — and her design draws on Miao dress. She serves as a round-the-clock virtual guide for trip planning and guided tours, and on 30 September 2025 the company opened a location-based interactive experience built around her, “我的巽风-黄小西游记”, for trial operation.