Mita Vision (Beijing) Technology

中文摘要 ↓

Registered name

米塔视界（北京）科技有限公司

Unified Social Credit Code

91110108MAEF7LXE64 registered in Beijing 北京

Display and holographic hardware

Mita Vision (Beijing) Technology (米塔视界（北京）科技有限公司, 米塔视界) is a Beijing spatial-interaction company founded in 2025 by Song Chongguo (宋崇国). It grew out of Tsinghua University’s x-lab and works on mid-air imaging without a screen, combined with multimodal sensing.

On 16 September 2026 a glasses-free 3D AI shopping guide went into service in the convenience store of the Sinopec Longyu Taiyanggong service station (中石化龙禹太阳宫加能站) in Beijing. Beijing Daily (北京日报) reported the figure, a cartoon “Little Dragon” (小龙人), floating beside the shelves without a screen, greeting customers, recommending products and explaining promotions. The same day Beijing Longyu Petrochemical (北京龙禹石油化工有限公司), the Sinopec-controlled station operator, signed a strategic agreement with Mita Vision. Reports carried from the launch, including one by Huanqiu (环球网), present the product as Mita Vision’s “Shelf Mid-Air AI Shopping Guide 1.0” (货架空中AI导购1.0), developed jointly with Longyu, with Song and Longyu’s general manager on stage together.

A Shenzhen company with the same brand name, Mita Shijie (Shenzhen) Technology Co., Ltd. (米塔视界（深圳）科技有限公司), is registered separately.