Migu Culture Technology
- Registered name
- 咪咕文化科技有限公司
- Unified Social Credit Code
911101023182628446registered in Beijing 北京- Website
- 5428441557
Virtual idol and IP agencies · Telecom networks and the call itself
Migu Culture Technology (咪咕文化科技有限公司) was established on 18 November 2014 and is registered at 11 Deshengmenwai Street in Beijing’s Xicheng District, with registered capital of 10.4 billion yuan and Shen Wenhai (沈文海) as legal representative. It is the wholly owned content platform of China Mobile (中国移动通信集团有限公司) and the sole operating body for the group’s music, video, reading, games and animation businesses. Its Xiamen subsidiary Migu Xinkong holds its own registration.
It is a maker, and the evidence for that is unusually strong. It is a co-assignee with China Mobile on a patent application for a digital-human facial-expression driving method, and with China Mobile and FaceUnity (杭州相芯科技有限公司) on a fabric simulation patent. An assignee list is a legal filing rather than a claim, which is what separates this from a company describing its own work.
Its metaverse product line is built on three declared capabilities — digital intelligent humans (数智人), XR with glasses-free 3D, and digital space — and includes a digital intelligent sign-language anchor (数智手语主播), a sign-language digital anchor. Named characters carry their own verified accounts: Linxi (麟犀), presented as China Mobile Migu’s AIdol, alongside the metaverse digital intelligent talents (元宇宙数智达人) figures You Zixi (尤子希) and Gu Yifei (古逸飞).
It also distributes what it makes, across its own applications, so it occupies a maker position and a platform-carrier position at once.