Mashang Consumer Finance

Chinese name
马上消费金融
Pinyin
Mǎshàng Xiāofèi Jīnróng
Registered name
马上消费金融股份有限公司
Unified Social Credit Code
915000003458894159 registered in Chongqing 重庆

Mashang Consumer Finance (马上消费金融) is a licensed consumer finance company based in Chongqing, registered on 15 June 2015 as the city’s first, chaired by 赵国庆, with registered capital of 4 billion yuan and offices at 渝北区黄山大道中段52号渝兴广场 and shareholders including 重庆百货, 重庆银行 and 物美集团.

Its digital-human work runs to companionship rather than service automation. It deployed a digital human intelligent companion system that builds user-specific memory, and its smart elderly emotional companion digital human Peipei (裴裴), developed in Chongqing’s Liangjiang New Area, was listed among the 2025 Metaverse Typical Cases.