Leqee Group
- Registered name
- 乐麦信息技术（杭州）有限公司
- Unified Social Credit Code
91330100568758041Rregistered in Zhejiang 浙江
Round-the-clock live commerce · Digital human MCN
Leqee Group (乐其集团), whose operating company is 乐麦信息技术（杭州）有限公司 in Hangzhou’s Binjiang district, is a brand e-commerce service provider founded in 2009. It runs official flagship stores, content and livestreams for more than 150 brands, including Procter & Gamble, Shiseido and Nestlé.
Digital-human livestreaming is part of that service. In the 2024 Double 11 season it helped more than twenty brands run digital-human livestreams, and in August 2024 it formed a joint venture with Yiwise, 乐在其知人工智能科技有限公司 (KiWise), to deliver the work. Over the 2026 Spring Festival, Hangzhou Daily reported, its brand live rooms paired human hosts with digital-human hosts who took the overnight shifts, presenting products and answering simple questions from a set knowledge base.