Kuaishou Advertising
- Chinese name
- 快手广告
- Pinyin
- Registered name
- 北京快手广告有限公司
- Unified Social Credit Code
91110108MA008E1A73registered in Beijing 北京- Website
- 快手广告助手 (Service)
Round-the-clock live commerce · Clone-in-minutes SaaS
Kuaishou Advertising (北京快手广告有限公司) was registered in Beijing in September 2016 and operates Kuaishou’s advertising platforms under the 磁力引擎 (Magnetic Engine) brand; its legal representative is Yang Yuanxi (杨远熙). Its promotion-service agreement for the 磁力智投 platform names it as operator and covers AIGC creation of digital virtual humans, including livestreams, for advertisers.
Its digital-human product is 女娲 (Nüwa), a platform on which advertisers run scripted digital-human livestreams, choosing from more than a thousand presenter avatars; access is opened through Kuaishou advertising accounts by its direct sales team or agencies. In 2024 Kuaishou said 女娲 could keep more than 2,200 digital-human livestreams on air around the clock, and in 2025 the platform added one-to-one digital-human replicas of a client’s own presenters. It is a subsidiary of Beijing Dajia Internet.