Jingdezhen Municipal Bureau of Culture, Radio, TV and Tourism
- Chinese name
- 景德镇市文化广电旅游局
- Pinyin
- Unified Social Credit Code
1136020005440377XYregistered in Jiangxi 江西- Website
- 景德镇文旅发布 (Official)
- 景德镇文旅 (Official · Channel)
Jingdezhen Municipal Bureau of Culture, Radio, TV and Tourism (景德镇市文化广电旅游局), the culture and tourism authority of Jingdezhen, Jiangxi, co-produced a heritage game with an AI digital human.
With Tencent’s SSV Digital Culture Lab and Tencent Games, the bureau, the Imperial Kiln Museum and the city’s World Heritage application office built the official mini-game Cidu Xiaojiang (瓷都小匠) on a multimodal AI dataset of Jingdezhen’s porcelain heritage. Its AI digital human, modelled on the kiln deity Tong Bin (童宾), is driven by a large language model and real-time dialogue to explain porcelain-making.