Jilin Provincial Department of Culture and Tourism
- Chinese name
- 吉林省文化和旅游厅
- Pinyin
- Unified Social Credit Code
11220000MB157230X9registered in Jilin 吉林
Government service delivery · Scenic-area service
The Jilin Provincial Department of Culture and Tourism (吉林省文化和旅游厅), which also carries the name Jilin Provincial Bureau of Cultural Relics (吉林省文物局), is headquartered at 1486 Renmin Street in Changchun and led by Director Sun Guangzhi (孙光芝).
On 2 February 2024 it launched Chuyi (初一) and Xuanlong (玄龙), billed as China’s first ice-and-snow culture virtual digital humans, in a promotional film for its winter-tourism brand “Changbai Tianxia Xue” (长白天下雪); they were built by Blue Universe, the digital-human arm of BlueFocus. The campaign was named one of the Ministry of Culture and Tourism’s Top Ten National Tourism Promotion Cases of 2023. On 19 May 2025 the two characters became AI guides in an intelligent interactive holographic cabin (智能交互全息仓) at the Jilin Provincial Museum, connected to large models, with further cabins planned for scenic areas. Jishi Media has built an AI digital human on the department’s “One Phone, Tour Jilin” (一机游吉林) platform using its cultural-tourism data. The provincial government’s 2025 opinions on AI development direct an upgrade of the “Changbai Tianxia Xue” digital humans, and at the March 2025 National People’s Congress Sun Guangzhi said the department would use AI digital humans to recommend Jilin’s premium routes.