Jiangsu Provincial Department of Culture and Tourism
- Chinese name
- 江苏省文化和旅游厅
- Pinyin
- Unified Social Credit Code
11320000014000271Qregistered in Jiangsu 江苏
Government service delivery · Scenic-area service
The Jiangsu Provincial Department of Culture and Tourism (江苏省文化和旅游厅), which also carries the name Jiangsu Provincial Bureau of Cultural Relics (江苏省文物局), is the Jiangsu provincial government department for culture and tourism, led by Party Secretary and Director Yang Zhichun (杨志纯).
Its public service platform Suxin You (苏心游), relaunched in summer 2025, is fronted by the digital human Susu (苏苏), billed as a smarter “travel buddy” for itinerary planning, real-time enquiries and complaints; Susu also announced the province’s museum activity series. In May 2026 the department issued the Jiangsu “Artificial Intelligence + Culture and Tourism” Action Plan (2026–2028), billed as the first provincial plan of its kind, which names digital human livestreaming among new service-consumption scenarios. With the provincial public security and finance departments it issued guidance (苏文旅规〔2024〕1号, December 2024, in force from 10 January 2025) bringing commercial performances by digital human personas under the commercial performance regulations. In the province, Yangzhou’s “Xia Yangzhou” (下扬州) platform uses the digital guides Yang Xiaoliu (扬小柳) and Yang Xiaoyang (扬小杨), designed with elderly travellers in mind, and digital humans have featured at the Grand Canal Cultural Tourism Expo and the 2023 National Smart Tourism Development Conference in Nanjing.