Jiangsu Broadcasting Corporation
- Chinese name
- 江苏省广播电视总台
- Pinyin
- Unified Social Credit Code
123200004660120461registered in Jiangsu 江苏- 江苏新闻 (Official)
- 江苏广播 (Official)
Jiangsu Broadcasting Corporation (江苏省广播电视总台, JSBC) is the provincial broadcaster of Jiangsu, operating Jiangsu Satellite TV (江苏卫视) and the Litchi (荔枝) news and streaming brands. Its wholly owned company Jiangsu Radio and Television Group Co., Ltd. (江苏省广播电视集团有限公司) is a separate legal person.
A 2022 paper in Radio & TV Broadcast Engineering (《广播与电视技术》) describes the broadcaster’s self-developed virtual newscaster system for radio, built step by step from its own development and third-party components. On 1 January 2022 Jiangsu IPTV, run by its subsidiary Jiangsu Broadcasting Lizhi Network Development Co., Ltd. (江苏广电荔枝网络发展有限公司), launched Li Xiaoman (荔小漫), described as the first virtual anchor on any Chinese IPTV service; she won the best large-screen application innovation award at the 2022 Golden Screen Awards (金屏奖).
In March 2026, ahead of the new season of the Jiangsu city football league (苏超), Jiangsu Satellite TV’s own AIGC media lab (AIGC融媒应用实验室) launched Le Yi (乐伊), an AI virtual host who reports from matches and interviews teams. She is part of the broadcaster’s AI coverage of the league, alongside AI-generated highlights.