JD.com
- Chinese name
- 京东
- Pinyin
- Registered name
- 北京京东世纪贸易有限公司
- Unified Social Credit Code
911103026605015136registered in Beijing 北京- Website
- 1717871843
Hyperscaler platforms · Round-the-clock live commerce
JD.com (北京京东世纪贸易有限公司) operates the JD.com (京东) online marketplace, one of China’s main venues for digital-human livestream selling. JD offers merchants an official digital-human livestreaming tool, made free to all merchants through the Jingmai (京麦) service market, alongside third-party digital-human services, and requires simulated-human livestreams to carry a “virtual streamer (虚拟主播)” (virtual host) label, with human review of rooms that do not comply. From April 2024 a digital human modelled on JD founder Liu Qiangdong (刘强东), “Buyer Brother Dong (采销东哥)”, hosted JD’s own buyer livestreams.
The Yanxi (言犀) digital humans, the JoyAI digital-human and AIGC marketing suite and the Buyer Brother Dong (采销东哥) digital human are built by JD Technology (京东科技), which markets them under the JD Cloud (京东云) brand.
JD Health (京东健康) has significantly expanded its AI-powered digital human initiatives across China’s healthcare and retail sectors. Its medical AI digital humans have achieved over 90% substitution rates for human tasks and served more than 35 million user interactions in the past year, with a 91% satisfaction rate. JD Health has integrated these digital humans into full-scene applications, including health consultation, guided shopping, disease education, and chronic disease management. The company also launched over 500 AI doctor agents and digital twins of real medical professionals, enabled by its proprietary medical foundation models. These avatars operate 24/7 and are customized to emulate the knowledge, communication style, and behavior of real doctors. Additionally, JD Health has introduced open-source projects like JoyVASA, an audio-driven digital head based on diffusion models. These advancements reflect JD Health’s strategy to position itself as China’s leading AI-driven health service platform by enhancing scalability, personalization, and continuous engagement through digital humans.