Honghe Prefecture Culture and Tourism Bureau
- Chinese name
- 红河哈尼族彝族自治州文化和旅游局
- Pinyin
- Unified Social Credit Code
11532500432106407Nregistered in Yunnan 云南
Scenic-area service · Government service delivery
Honghe Hani and Yi Autonomous Prefecture Culture and Tourism Bureau (红河哈尼族彝族自治州文化和旅游局), the tourism authority of Honghe in Yunnan, launched a digital human for tourism promotion.
At its 2026 global tourism promotion event on 31 July it unveiled the AI digital human Honghe Niuniu (红河牛牛), presented as the region’s tourism spokesperson and guide to the Hani rice terraces, Jianshui old town, the Yunnan–Vietnam railway and its ethnic cultures. The public record does not establish whether the bureau builds its digital humans or commissions them.