Hisense Vision
- Chinese name
- 海信视像
- Pinyin
- Registered name
- 海信视像科技股份有限公司
- Unified Social Credit Code
9137020026462882XWregistered in Shandong 山东- Stock code
SSE:600060Shanghai Stock Exchange 上海证券交易所
- Website
- 1957258370
Display and holographic hardware
Hisense Vision (海信视像科技股份有限公司, stock code 600060) is the display technology arm of Hisense Group, headquartered in Qingdao, and has developed a meaningful digital human capability alongside its core display business. By its 2022 annual report the company had built both semi-realistic and hyper-realistic digital human modeling and interaction through internally developed AIGC, achieving single-image AI modeling efficiency and fidelity rated at the domestic industry’s top tier. Its most visible application of this work is Vicki, the company’s first digital human employee, who has served as host for product launch events and represents an early deployment of the technology in corporate communications. Hisense Vision also created the immersive virtual activity platform Juyunjing (聚云境), which uses a self-developed single-image realistic 3D avatar generation algorithm capable of producing a likeness with at least 70 percent similarity in forty seconds, and which has been applied to metaverse exhibitions, training, and government services. The company registered a deep synthesis algorithm for digital human video generation with China’s Cyberspace Administration and has filed a series of patents covering digital human animation methods, display-device interaction, emotional customization in voice interaction, and fitness-oriented avatar generation, including a PCT international filing published in January 2026 (PCT/CN2025/087284). On the infrastructure side, Hisense Vision uses an end-cloud collaborative architecture with self-developed AR and VR devices to deploy digital human and XR solutions across industrial training, remote collaboration, 3D interactive platforms, and medical rehabilitation. It has established a joint holographic technology research centre with Tsinghua University and, drawing on its Xinghai (星海) large language model, has launched twelve AI agent personas for consumer television contexts, including film and television experts and game assistants.
Company name variations, English:
- Hisense Vision — the common informal English shorthand used in media and investor commentary, translating only the 视 character.
- Hisense Visual Technology — a more literal rendering of 视像科技, used in formal English-language filings and corporate communications.
- Hisense Visual Technology Co., Ltd. — the full registered English legal name of the listed entity as it appears in official documentation.
- Hisense Video & Image Co., Ltd. — an older transliteration occasionally seen in early filings, rendering 视像 as “video and image” rather than “visual technology.”
- Hisense Electric Co., Ltd. — the former English name of the listed company before its strategic refocus on display technology led to the renaming, still encountered in historical records and older analyst reports.
Company name variations, Chinese:
- 海信视像科技股份有限公司 — the full official registered Chinese legal name of the listed entity as it appears in all regulatory and exchange filings.
- 海信视像 — the standard abbreviated form used in media, investor commentary, financial data terminals, and everyday reference.
- 视像科技 — a further abbreviation dropping the 海信 brand prefix, occasionally used in internal corporate communications and subsidiary references.
- 海信视像科技 — a mid-length abbreviation retaining 科技 but dropping the corporate structure suffix, common in news reporting and industry publications.
- 海信电器 — the former registered Chinese name before the company rebranded to reflect its display technology focus, still encountered in historical filings and older financial records.