Heilongjiang Provincial Department of Culture and Tourism
- Chinese name
- 黑龙江省文化和旅游厅
- Pinyin
- Unified Social Credit Code
11230000MB15281300registered in Heilongjiang 黑龙江- Website
- 7792744706
The Heilongjiang Provincial Department of Culture and Tourism (黑龙江省文化和旅游厅), which also carries the name Heilongjiang Provincial Bureau of Cultural Relics (黑龙江省文物管理局), is headquartered in Harbin. It runs a digital-human tour guide in the image of 欣大漂亮, a Harbin tour guide popular online, embedded in its smart culture-tourism mini-program 一键玩龙江, where it accompanies visitors with online lodging booking, information enquiries and scenic-area guidance. In January 2025 the department put a 2024 smart-guide digital-human development and application project, budgeted at 1.44 million yuan, out to competitive consultation on the China Government Procurement website. In September 2026 it and Harbin Institute of Technology called for culture-tourism AI application ideas, including digital-human guides for ice-and-snow scenarios.