Hebei Expressway Group
- Chinese name
- 河北高速集团
- Pinyin
- Registered name
- 河北高速公路集团有限公司
- Unified Social Credit Code
91130000MA0E5M0N5Jregistered in Hebei 河北
Digital employee in industry and infrastructure
Hebei Expressway Group (河北高速集团; legal entity 河北高速公路集团有限公司) is a wholly state-owned limited liability company operating Hebei’s expressway network, engaged in the investment, construction and operation of expressways and in transport infrastructure development. Its code is registered at provincial level, and a 2023 securities-firm report gives its registered capital as 52.148 billion yuan.
Its position in the digital human value chain is in travel, and the deployment is operational infrastructure rather than marketing. An expressway network is travel infrastructure, and this character runs it rather than advertising it. In April 2023 the group and Baidu jointly released Jian Lulu (简璐璐), described at launch as the industry’s first smart-highway AI digital human. It runs on Baidu’s Wenxin Transportation large model (文心交通大模型) and was designed to handle road network monitoring, emergency command, maintenance management and public travel services across the provincial expressway network.
The launch was announced at the 25th China Highway Informatization Conference, which positioned Baidu’s transport-specific large model as the architecture beneath a new category of digital human — one deployed in critical infrastructure rather than in a showroom. In June 2023 Jian Lulu was shown again at the China·Langfang International Economic and Trade Fair in the Hebei Transport Department’s exhibition, consolidating the character as a public face of provincial highway digitisation.
A caution for anyone searching this company: its registration data has been scraped onto gambling sites. Several pages returned for its code are betting brands — 赢博, 开云, 乐鱼 — that have copied its 工商注册登记信息 wholesale to borrow the credibility of a real state-owned registration. They are not sources about this company and nothing on them should be cited.