Guangxi Tourism Development Group

Chinese name
广西旅游发展集团
Pinyin
Guǎngxī Lǚyóu Fāzhǎn Jítuán
Registered name
广西旅游发展集团有限公司
Unified Social Credit Code
91450000092745738T registered in Guangxi 广西

Scenic-area service · Historical-figure revival

Guangxi Tourism Development Group (广西旅游发展集团) is the provincial state-owned tourism group for Guangxi, registered on 2 March 2014 with capital of 3 billion yuan at 良庆区平乐大道10号 in Nanning and chaired by 容贤标. It reports directly to the Guangxi autonomous region government, with culture-tourism, health-and-elderly care and urban construction as core businesses alongside artificial intelligence and cross-border services.

It uses a digital human as a cultural asset rather than a mascot. It operates a Liu Sanjie digital human (刘三姐数字人) — built on the Zhuang folk-song figure central to Guangxi’s cultural identity — integrated into the One-Click Tour Guangxi (一键游广西) platform for tourism guidance, which places a heritage character inside a working state travel service.