Guangxi Tourism Development Group

Chinese name
广西旅游发展集团
Pinyin
Guǎngxī Lǚyóu Fāzhǎn Jítuán
Registered name
广西旅游发展集团有限公司
Unified Social Credit Code
91450000092745738T registered in Guangxi 广西

Guangxi Tourism Development Group (广西旅游发展集团) is the provincial state-owned tourism group for Guangxi, registered on 2 March 2014 with capital of 3 billion yuan at 良庆区平乐大道10号 in Nanning and chaired by 容贤标. It reports directly to the Guangxi autonomous region government, with culture-tourism, health-and-elderly care and urban construction as core businesses alongside artificial intelligence and cross-border services.

It uses a digital human as a cultural asset rather than a mascot. It operates a Liu Sanjie digital human (刘三姐数字人) — built on the Zhuang folk-song figure central to Guangxi’s cultural identity — integrated into the One-Click Tour Guangxi (一键游广西) platform for tourism guidance, which places a heritage character inside a working state travel service.