Department of Culture and Tourism of Guangxi Zhuang Autonomous Region

中文摘要 ↓

Chinese name

广西壮族自治区文化和旅游厅

Pinyin

Guǎngxī Zhuàngzú Zìzhìqū Wénhuà hé Lǚyóu Tīng

Unified Social Credit Code

11450000MB18984657 registered in Guangxi 广西

Website

• wlt.gxzf.gov.cn

Weibo

1780560607

WeChat

• 广西文化和旅游厅 (Official · Channel)

Government service delivery · Scenic-area service

The Department of Culture and Tourism of Guangxi Zhuang Autonomous Region (广西壮族自治区文化和旅游厅) is the Guangxi regional government department for culture and tourism.

Its digital human is Liu Sanjie (刘三姐数字人), modelled on the folk heroine and developed under the department’s guidance by Guangxi Tourism Development Group with speech synthesis, facial modelling and image processing as an AI tour assistant. On 17 March 2023, in a “metaverse world”, Director Ou Yujun (欧余军) named Liu Sanjie the “Guangxi cultural tourism digital promotion ambassador”, billed as China’s first provincial-level hyper-realistic cultural-tourism digital ambassador; the department and the group trace it to the “One-Click Tour Guangxi” (一键游广西) metaverse ecosystem they began building at the end of 2021. Liu Sanjie co-hosted the department’s April 2023 Guangxi–Chongqing tourism promotion, presenting “One-Click Tour Guangxi” and the Guangxi annual tourism pass, and has continued to appear in later programming such as a February 2026 Spring opera gala.