Goldenhome Living

Registered name
金牌厨柜家居科技股份有限公司
Unified Social Credit Code
913502007054014451 registered in Fujian 福建
Stock code
  • SSE:603180 Shanghai Stock Exchange 上海证券交易所

Brand ambassadors and short drama

Goldenhome Living Co., Ltd. (金牌厨柜家居科技股份有限公司) is a Xiamen-based kitchen-cabinet and custom home-furnishing maker, established on 26 January 1999 under chairman Pan Xiaozhen (潘孝贞) and listed on the Shanghai main board in May 2017; it holds a state-recognised kitchen industrial design centre and smart-manufacturing demonstration credentials.

On 16 May 2022 the company introduced Jin Chanzi (金婵紫), announced across property and business media as the home-furnishing industry’s first super-realistic virtual digital human, “hired” as chief designer for Z-generation products in its research and design centre and given her own Baidu Baike entry. She made a livestream debut beside president Pan Xiaozhen in June 2022, built with graphics rendering, motion capture and deep-learning technology, and has fronted the company’s youth-market campaigns since. The digital human sat inside a wider metaverse programme — a late-2021 strategic investment in Genhaosan Technology (根号叁科技) and a 2022 partnership with PICO on home-industry metaverse applications — and the culture ministry’s demonstration case list separately records an AIGC ultra-realistic digital-double video workflow supplied to the brand by Kuaishangtong (快商通) for scaled channel content; the company remains tagged in the A-share virtual-digital-human concept sector.