Datong Daily Media Group
- Chinese name
- 大同日报传媒集团
- Pinyin
- Registered name
- 大同日报传媒集团有限公司
- Unified Social Credit Code
911402006991201361registered in Shanxi 山西- Website
- 2572182777
Historical-figure revival · State media anchors
Datong Daily Media Group (大同日报传媒集团) is a state-affiliated local media organization based in Datong, Shanxi Province, that has positioned itself within the digital human space primarily through its development of China’s first “Mulan 3D hyper-realistic digital human” (花木兰3D超写实数字人). The project originated in 2024, when the Datong Municipal Party Committee Publicity Department signed a strategic cooperation agreement with Zhonghua Book Company (中华书局) and the group entered into a custom development and derivative services agreement with Guolian (Beijing) Digital Media Technology Co., Ltd. (古联（北京）数字传媒科技有限公司), Zhonghua Book Company’s digital media subsidiary. Publicly unveiled in January 2025, the Mulan digital human is a cultural IP-driven character rooted in the city’s Northern Wei heritage, engineered as an interactive agent that integrates natural language processing, computer vision, affective computing, and knowledge graph technologies. The group operates the initiative through its dedicated Mulan Studio (木兰工作室), led by Hao Yu (郝雨), and has deployed the character as a municipal image IP supporting cultural tourism promotion, public-facing exhibitions, and emerging government service scenarios. The figure has been presented on 75-inch cylindrical 3D holographic displays at venues including the Seventh Shanxi Cultural Industry Expo and the Shenzhen Cultural Fair, and the project was recognized as one of Shanxi’s leading typical cases of cultural-technology integrated development, establishing Datong Daily Media Group as a regional example of a traditional newspaper-based media institution adopting hyper-realistic digital human technology to modernize cultural communication.