National New-Media / Broadcasting Conference Circuit
- Chinese name
- 全国性新媒体大会
- Organizers
- All-China Journalists Association (中华全国新闻工作者协会)
- Hunan Provincial People's Government (湖南省人民政府)
- City
- Changsha
- Held
- November
- Cadence
- annual
National New-Media / Broadcasting Conference Circuit, commonly referred to as the China New Media Conference (中国新媒体大会), is a national-level annual industry gathering in China that convenes mainstream media organizations, broadcasting and new-media platforms, regulators, researchers, and technology providers to discuss and showcase practical pathways for media convergence, content innovation, and “intelligent media” transformation, with editions frequently hosted in Changsha and structured around an opening program plus parallel forums and themed activities. In the context of digital humans, the conference functions as a high-visibility venue where human-like virtual beings are positioned as applied media infrastructure rather than novelty, including use cases such as AI-driven virtual hosts and anchors for live and recorded programming, digital presenters for short-form and multi-platform news distribution, interactive public-service explainers, multilingual or regionally localized spokesperson-style avatars for international communication, and newsroom workflow augmentation through synthetic characters that can standardize delivery, extend coverage hours, and support experimentation with personalized formats. Because the event emphasizes production-ready deployment and governance alongside technical capability, digital humans are typically discussed in relation to content quality control, disclosure and trust, rights management and likeness authorization, safety and misinformation risk, and operational integration into editorial processes, making the conference a useful barometer for how Chinese media institutions frame digital humans as part of broader AI-enabled media system upgrades.