Ministry of Culture and Tourism
- Chinese name
- 中华人民共和国文化和旅游部
- Unified Social Credit Code
11100000000013573W- Website
- 5713450386
The Ministry of Culture and Tourism (文化和旅游部, often 文旅部) sets national policy for culture and tourism. It does not run a digital human of its own; its role is to set the policy under which provinces, cities, scenic areas, museums and vendors deploy them.
On 13 May 2024 its General Office issued the Smart Tourism Innovation and Development Action Plan (智慧旅游创新发展行动计划) jointly with the Cyberspace Administration of China, the National Development and Reform Commission, the Ministry of Industry and Information Technology and the National Data Administration. The plan names AI digital humans among the technologies for venues: digital-human guides and interpreters in scenic areas and museums, historical-figure characters that converse with visitors (such as the Wang Bo figure at Tengwang Pavilion), digital-human livestreaming for marketing, and “metaverse + culture and tourism” spaces combining digital humans with VR, cave projection and glasses-free 3D.
Under the plan the ministry ran a national selection of smart-tourism solutions for 2024, announced in early 2025, which included digital-human solutions among the recommended packages. In March 2026 its General Office invited applications for “AI + culture and tourism” (人工智能+文化和旅游) application pilots (办科教函〔2026〕143号), the next step in the same programme.