China International Advertising Festival
- Chinese name
- 中国国际广告节
- Organizer
- China Advertising Association (中国广告协会)
- Held
- November
- Cadence
- annual
- Website
- 7468939531
China International Advertising Festival is a long-running national advertising and marketing industry event in mainland China that traces its origins to 1982 and is organized by China Advertising Association , evolving from an earlier “excellent advertising works” exhibition into a multi-day festival that mixes award programs, exhibitions, and high-density forums designed to connect regulators, platforms, brands, agencies, and technology providers. In the current AIGC cycle, the festival functions as a high-visibility stage for digital-human use in marketing, where “digital humans” are treated primarily as production-and-delivery infrastructure for advertising content (virtual presenters/spokespeople, rapid video generation, and scalable creative variants) rather than as entertainment characters, with vendors presenting end-to-end toolchains and cost/time claims tied to multimodal models; for example, festival-linked coverage of Baidu Marketing frames a progression from model-and-green-screen based pipelines toward more real-time generation for marketing scenarios. Recent editions also show institutionalization of “AI marketing” and “digital-intelligence ecosystem” framing through upgraded digital-marketing forums run by industry committees and partners (including IAB China ) as part of the festival program, indicating that digital humans are being positioned as a mainstream capability inside the broader digital advertising stack rather than a niche demo. The festival’s hosting city rotates, and the 31st edition was held in Xiamen on November 27–30, 2024 with local-government and international-industry support noted in official festival communications, reflecting the event’s role as both an industry marketplace and a policy-adjacent convening space. Alongside showcases, festival programming increasingly treats digital humans as a governance problem in advertising markets—discussing risk themes such as synthetic media misuse and AI-related ad compliance—consistent with the inclusion of “social co-governance” sessions that explicitly frame AI’s impact and risk governance as a core agenda item.